Global Business Analyst E-Commerce - Urban Decay DMI
We are seeking a highly analytical and results-oriented E-Business Analyst to join our dynamic Global Digital team at Urban Decay ! If you love e-commerce and have experience in retail analytics, this could be the perfect role for you. We need someone who can dive into sales data, e-commerce KPIs, and SEO trends, turning those insights into strategic actionable decisions. You'll be analyzing how our channels are performing and what's happening in the market to help us give our customers the best possible experience online and grow our business. We need someone who is rigorous, data-savvy, is passionate about the beauty industry and who wants to take part in shaping Urban Decay's digital presence. If you are that person, we'd love to hear from you!
RESPONSIBILITIES
E-com Sales Reporting & P&L Analysis: generate regular SISO reports across markets and e-com platforms (DTC, E-Retail, Amazon), analyze P&L statements to understand the financial performance of our e-commerce business, identify growth opportunities and areas for improvement, and recommend strategies to improve business growth and profitability.
E-Business Dashboard Development: enhance and maintain reporting dashboards (PowerBI), ensuring that key metrics are updated monthly and are easily accessible.
Platform KPI Analysis & Monitoring: using our channel performance dashboards such as Amazon Tech or D2C Tech, analyze site and business performance, identify areas for optimization and recommend strategies to improve platform engagement and conversion rate.
Digital Shelf Insights & SEO: analyze our online presence across platforms, including search engine rankings and product visibility. Develop and implement SEO strategies to improve our organic search visibility and drive traffic.
Launch & Campaigns Results Online: Analyze the performance of online product launches and marketing campaigns, including their impact on category growth and market share.
Market & Competitive Analysis: conduct thorough market research and competitive audits (particularly during Black Friday and other e-com generosity moments). Provide key insights on how to drive innovative and best-in-class go-to-market strategies for online marketing campaigns.
QUALIFICATIONS
Minimum 3+ years Professional Experience in Retail or eCommerce Analytics/Business Intelligence.
Proficient in reconciling and reporting on data from many sources, including Excel, Skypad, PowerBI.
Experience with Tableau, GA(4) or similar tools to transform and visualize data.
Familiarity with SEO and digital marketing strategies.
Strong verbal, written, & presentation skills, with ability to communicate advanced analytics to executives & cross-functional stakeholders.
Knowledge of the beauty industry and company's brand portfolio.
*** If this position may be interested to you, please email me back at somp767@kellyservices.com with your most up to date resume in word format) and advise the best time and number at which you can be reached****