This position will spearhead the digital presence and engagement strategy for the brand's social media channels. This role is responsible for developing, executing, and optimizing social media campaigns across platforms like Instagram, Facebook, X (Twitter), TikTok, Threads and Twitch to drive brand awareness, customer engagement, and loyalty. This position will work closely with the marketing and PR teams, customer service teams and partner agencies to ensure cohesive messaging, promote new products, and respond to customer feedback in real-time. This position uses consumer insights, research, data, analytics and new and emerging trends to develop strategy. This position also facilitates resolution of customer inquiries via social media in conjunction with the Customer Care team.