Pelsis Group is a leading global provider of innovative pest control solutions, including a wide range of physical application equipment used by professionals in pest control, sanitation, agriculture, and other critical industries. We offer a wide range of innovative products and brands that help protect public health, property, and food supplies. The North America region based in Jackson, GA.
Job Summary: We are seeking a dynamic and strategic Regional Marketing Manager to lead and drive revenue-generating activities across multiple product brands. The ideal candidate will excel in managing comprehensive branding strategies, leading cross-functional teams, and optimizing marketing initiatives for B2B, B2C, D2C, and retail channels. This role requires a results-oriented leader with a proven track record in budget management, cross-channel marketing, and global collaboration.
Key Responsibilities:
Strategic Leadership
Develop and execute the North American marketing strategy, ensuring alignment with global objectives and market-specific needs.
Oversee e-commerce and marketplace strategies to achieve sales goals for 5 product brands
Collaborate with the executive team to drive growth, build brand equity, and increase market share.
Lead cross-functional teams to ensure seamless integration of marketing, product development, and sales initiatives.
Enhance customer experience by developing and promoting customer-centric marketing strategies and programs.
Develop and execute go-to-market (GTM) strategies for new and existing product lines, including IoT innovations and category consolidations.
Revenue Growth & Channel Expansion
Develop and execute innovative, data-driven lead generation strategies across digital and traditional marketing channels to drive high-quality leads for B2B markets.
Collaborate on initiatives to grow e-commerce revenue, including Amazon channel expansion with new product categories.
Strategically allocate and manage the marketing budget to maximize ROI, adjust spending based on performance, and prioritize high-growth opportunities.
Perform profitability analysis by product, channel and service to ensure that margins are being maintained. Use data and analysis to drive departmental performance against objectives and support decision-making.
Product Management
Oversee and mentor a team of product managers responsible for the North American portfolio.
Ensure their strategies and execution align with market needs, company vision, and profitability goals.
Foster a collaborative environment, providing guidance on product lifecycle management, customer insights, and cross-functional collaboration.
Lead product managers in working closely with engineering, manufacturing, sales, and marketing teams to execute successful product launches.
Brand and Campaign Management
Oversee the creation and execution of integrated marketing campaigns, including digital, social media, print, and in-store promotions.
Ensure consistent and impactful brand messaging for various audiences.
Maintain consistency in brand messaging and visual identity across all channels.
Measure and report on the effectiveness of campaigns, leveraging data to optimize performance.
Team Management & Development
Lead and mentor a high-performing marketing team, fostering a collaborative and results-driven culture.
Support career growth of team members, including guiding junior team members in developing and launching new cross-selling strategies.
Build strong relationships with stakeholders, including sales, operations, external, and global partners.
Budget and Resource Management
Manage the North American marketing budget, ensuring efficient allocation of resources to maximize ROI.
Negotiate with vendors and agencies to maximize return on investment.
Analytics & Reporting
Present marketing performance and strategic initiatives to the C-Suite and global leadership teams.
Monitor and optimize KPIs to ensure marketing activities align with corporate goals.
Key Skills & Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
8+ years of experience in marketing leadership roles, with a strong focus on B2B and B2C brand strategy.
Proven expertise in leading GTM strategies, including IoT and retail product launches.
Exceptional people management skills, with experience mentoring cross-functional teams.
Demonstrated success in budget planning and performance analysis.
Strong communication and presentation skills, with the ability to influence and align with senior executives.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Analytical mindset with experience using data to drive product and business decisions.
Preferred Qualifications:
Background in consumer goods, pest control, or industrial equipment industries.
Familiarity with marketing technology tools and platforms (Google Analytics, SEMRush, Klaviyo, BigCommerce, Monday.com etc.).
Hands-on experience with digital marketing channels (SEO, PPC, e-commerce, and Amazon marketplaces).
Proven track record of building and mentoring high-performing teams.