Our client located in Franklin, TN is seeking a VP of Product Marketing to join their team on an in-office/hybridbasis. This is an excellent opportunity for someone looking to grow their career and join a dynamic team in the SaaS industry. The VP of Product Marketing position is a direct hire opportunity with an in-office/hybrid schedule (one day a week remote). Responsibilities:
Drive the organization's product marketing strategy, ensuring the platform is positioned to meet client needs, fuel growth, and create a superior customer experience
Define and implement a product marketing strategy to drive product adoption and increase customer acquisition and retention
Ensure clients are aware of all product offerings
Develop go-to-market plans for new features and products
Collaborating with internal teams to drive awareness and engagement
Own and refine product positioning and messaging
Leverage market research and customer feedback to inform product development and marketing strategies
Manage a product marketing team
Establish metrics to track the success of product marketing initiatives
Requirements:
7-10 years of experience in product marketing in the e-commerce or digital marketplace realm
Experience in the SaaS or technology industry ideal
Experience managing marketplace components and positioning and messaging B2B products
Experience managing a team
Proven track record of developing and executing successful go-to-market strategies
Experience with Salesforce is preferred
Job Title: VP of Product Marketing Opportunity: Direct Hire Location: In-office/hybrid (one day remote a week)
Desired Skills and Experience - 7-10 years of experience in product marketing in the e-commerce or digital marketplace realm - Experience in the SaaS or technology industry ideal - Experience managing marketplace components and positioning and messaging B2B products - Experience managing a team - Proven track record of developing and executing successful go-to-market strategies - Experience with Salesforce is preferred