POSITION SUMMARY: We are seeking a strategic, data-driven Director of Marketing to lead and elevate Cross Street's brand strategy, with a strong focus on digital marketing expertise and analytics. In this role, you will be responsible for running and growing a team of talented marketing professionals while developing and executing a comprehensive brand strategy that resonates with our target audiences, drives engagement, and supports the company's business objectives. The ideal candidate will bring a robust understanding of digital marketing tactics, a passion for using data to drive decision-making, and experience managing external partners to scale marketing initiatives.
EXPECTATION FOR ALL EMPLOYEES: Supports the organization's mission and values by exhibiting the following behaviors: excellence and competence, collaboration, innovation, commitment, accountability, and ownership. To thrive in this role, you should have a passion to learn and grow and be able to work well and inspire other team members.
ESSENTIAL DUTIES & RESPONSIBILITIES:
1. Team Leadership & Development:
? Lead, mentor, and develop a team of marketing professionals, ensuring alignment with brand goals while fostering a culture of creativity and collaboration.
? Guide team members in developing marketing materials that reflect our brand essence and provide exceptional value to clients.
2. Brand Strategy Development:
? Lead the creation and execution of a data-driven brand strategy that aligns with Cross Street's vision, business objectives, and market positioning.
? Conduct thorough market research, leveraging both traditional and digital tools, to ensure the brand resonates with our target audience and remains competitive.
3. Brand Positioning & Messaging:
? Create clear, compelling brand messaging that reflects Cross Street's values and mission across all digital and offline channels.
? Ensure consistent brand voice and messaging across websites, email campaigns, digital ads, social media, and other customer touchpoints.
4. Digital Marketing Expertise:
? Develop and implement integrated digital marketing campaigns across channels, including SEO, SEM, email marketing, social media, content marketing, and paid advertising.
? Optimize digital performance through data-driven insights, utilizing tools like Google Analytics, CRM systems, and social media analytics platforms.
? Keep up-to-date with digital marketing trends, technologies, and best practices to continually innovate and enhance our online presence.
5. Campaign Management & Analytics:
? Lead the planning, execution, and analysis of brand campaigns, continuously refining them for better performance and ROI.
? Use analytics to assess the success of digital and traditional campaigns, providing clear reports to leadership, and making data-driven adjustments.
? Establish and track KPIs to evaluate the effectiveness of all marketing initiatives, focusing on metrics like brand awareness, engagement, lead generation, and customer acquisition.
6. Innovation in Systems and Processes:
? Drive the development and implementation of cutting-edge marketing systems and technologies to streamline operations and improve marketing performance.
? Leverage automation and data analytics tools to enhance lead generation, conversion rates, and customer retention strategies.
7. Vendor & Agency Management:
? Manage relationships with external vendors, agencies, and freelance resources to support digital marketing initiatives, ensuring they meet performance expectations, timelines, and budget constraints.
? Oversee the selection, onboarding, and performance tracking of third-party vendors and agencies to ensure alignment with Cross Street's brand and business goals.
8. Stakeholder Collaboration:
? Collaborate with executive leadership to ensure that marketing strategies are aligned with overall business objectives and growth plans.
? Partner with cross-functional teams (sales, product, customer service) to ensure cohesive execution of marketing strategies across all touchpoints.
9. Client Relationship Management
? Build and maintain strong, long-lasting relationships with clients by understanding their needs and providing tailored marketing strategies that drive mutual growth.
? Serve as the primary point of contact for client communications, ensuring exceptional service, regular updates, and prompt resolution of any issues or concerns.
? Track client satisfaction, gathering feedback to refine strategies and improve services, while ensuring long-term client retention and loyalty.
? Collaborating with the team to enhance, repackage, and optimize our reporting packages to better serve our clients' needs.
10. Performance Metrics & Reporting:
? Set clear KPIs for brand performance and campaign effectiveness, using both quantitative and qualitative data to assess outcomes.
? Present regular performance reports to executive leadership, recommending actionable insights and improvements based on analytics.
11. Trend Monitoring & Market Insights:
? Continuously monitor industry trends, emerging technologies, and competitive dynamics, especially in the digital space, to stay ahead of the curve.
? Leverage market insights to identify opportunities for innovation and differentiation in marketing and branding efforts.
QUALIFICATIONS/SKILLS & KNOWLEDGE REQUIREMENTS:
? Bachelor's degree in Marketing, Business, or a related field.
? 7+ years of experience in marketing with a focus on digital marketing, brand strategy, and analytics.
? Exceptional leadership, communication, and team-building skills with a creative, strategic mindset.
? Proven track record of executing data-driven marketing campaigns that drive measurable business results.
? Strong expertise in digital marketing channels (SEO, SEM, social media, email marketing, content marketing, etc.) and tools (Google Analytics, HubSpot, SEMrush, etc.).
? Solid understanding of analytics tools and methodologies for tracking digital performance and adjusting strategies accordingly.
? Experience in vendor management, working with external agencies and contractors to achieve marketing goals.
? Strong analytical and problem-solving abilities, with an ability to turn data into actionable insights.