We are seeking a dynamic and innovative Product Developer/Marketing Specialist to join our team. This dual-role position requires a creative individual who can effectively develop and enhance products while also driving marketing strategies to ensure successful product launches and market positioning. You will work closely with cross-functional teams to drive product initiatives from concept to launch.
Duties
Product Development:
Collaborate with cross-functional teams to identify market needs and opportunities for new products.
Conduct market research and competitive analysis to inform product design and features.
Develop product specifications, prototypes, and final products, ensuring alignment with brand standards.
Oversee the product lifecycle from concept through launch, including testing and feedback.
Marketing:
Create and implement marketing strategies to promote new products, including digital marketing, social media, and traditional advertising.
Develop marketing materials such as product descriptions, brochures, and promotional content.
Analyze market trends and customer feedback to refine marketing approaches and product offerings.
Coordinate product launches, ensuring all marketing channels are aligned and messaging is consistent.
Experience
Proven experience in product development or engineering roles within a relevant industry.
Strong understanding of customer relationship management principles and practices.
Proficiency in project management methodologies and tools; experience with Salesforce is a plus.
Demonstrated ability in sales negotiation techniques and business development strategies.
Familiarity with software applications used in design and development processes is preferred.
Excellent communication skills, both verbal and written, with the ability to work collaboratively in a team environment.
A strategic mindset with the capability to analyze market trends and apply insights effectively.
Join us as we innovate and create products that make a difference!