Oliver Gal is an internationally renowned lifestyle and art brand, known for our innovative designs and high-quality wall art products. We take pride in producing everything in-house, from concept to completion, and we're looking for a dynamic and driven Head of Growth and Brand Marketing.
Position Overview:
The Head of Brand and Growth will play a pivotal role in driving Oliver Gal's brand equity and scaling our marketing strategy. This position demands a strategic thinker who combines hands-on experience with leadership capabilities to deliver significant growth in our DTC channels. The ideal candidate will have deep experience in crafting growth strategies, scaling brands with high AOV and low LTV, and leading cross-functional teams to achieve ambitious goals.
Key Responsibilities:
Strategic Leadership:
Define and implement a comprehensive brand and growth strategy aligned with Oliver Gal's vision and business objectives.
Lead initiatives to optimize the customer journey, from awareness to retention, ensuring alignment with business goals.
Key Priorities:
Oversee Daily Operations:
Lead the brand and growth marketing efforts on a day-to-day basis, ensuring seamless execution of all campaigns and initiatives.
Internal and External Team Management:
Manage an internal team while coordinating with external partners and freelancers for roles such as TikTok strategy, media buying, creative strategy. Develop a hybrid model that blends internal strengths with outsourced expertise for specialized needs.
Goal Setting and Accountability:
Collaborate with leadership to set clear marketing goals, hold the team accountable, and ensure consistent alignment with the marketing calendar.
Platform and Campaign Execution:
Identify and capitalize on new marketing opportunities, such as platform integrations (e.g., AppLovin), ensuring the team is equipped with the necessary assets, analytics, and integrations to execute efficiently.
Lean Team Execution:
Operate effectively within a lean team structure, balancing strategic oversight with hands-on execution of both large-scale initiatives and day-to-day tasks.
Forecasting and Team Development:
Set forecasts and growth targets while building and refining the team structure to meet evolving business needs.
Performance Marketing and Growth:
Oversee all digital and performance marketing efforts, including paid social, email marketing, SEO, and influencer partnerships.
Develop data-driven strategies to increase customer acquisition and retention.
Brand Positioning and Creative Direction:
Own the development and execution of the brand's creative vision, ensuring it resonates with target audiences.
Collaborate with creative teams to ensure all marketing and product materials align with the brand's voice and aesthetic.
Budgeting and Analytics:
Establish and manage budgets, ensuring cost-effective allocation of resources to maximize ROI.
Develop and track KPIs to evaluate the success of marketing efforts.
Use data insights to refine strategies and inform future initiatives.
Competencies and Skills:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
7+ years of experience in a DTC marketing role, with demonstrated success in scaling brands with high AOV and low LTV.
Proven ability to lead performance-driven marketing strategies and campaigns.
Expertise in digital marketing platforms, including Google Ads, Facebook Ads Manager, and email automation tools.
Strong analytical skills, with a deep understanding of data visualization and reporting tools like Google Analytics or Tableau.
Exceptional leadership skills with experience in hiring, managing, and mentoring marketing teams.
Creative thinker with a track record of developing impactful brand campaigns.
Preferred Experience:
Knowledge of the home décor or art industry.
Familiarity with marketing to both B2C and B2B segments.
Experience in integrating marketing technologies such as personalization tools.
Why Join Us?
If you're passionate about DTC brand growth, love working in a fast-paced environment, and have the technical skills to back it up, this is the perfect role for you. Join us and be a part of something truly special.
Compensation & Benefits:
Full Time. Monday-Friday.
WFH/office hybrid/remote opportunities.
Headquarters centrally located near I-95 - Hallandale Beach, FL.
Comprehensive Benefits Package: 401K, Health Insurance: medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, Paid Time Off, Paid Holidays.
Professional growth in leadership, access to new technologies training like AI.
Rewarding work environment with team activities and perks.
Pet friendly office.
Please include your salary requirements, location, and full resume for consideration.