Do you have a passion for creating captivating social media content that ignites trends and sparks conversation? Are you obsessed with the beauty industry and have a knack for translating trends into engaging social media posts? If so, then we want to hear from you!
Naterra International is seeking a talented and creative Social Media Content Creator to join our dynamic digital marketing team. In this role, you will play a pivotal role in building and creating content to for our brands and the 2.5M combined followers across channels including Instagram, TikTok, Facebook, Snapchat, and YouTube. With a focus on short-form content, the Content Creator role requires a creative thinker who is able to identify target audiences and embody the brand's tone of voice on social channels. The perfect candidate should embody a passion for creating! If you love thinking of interesting, out-of-the-box ideas to story tell around a product and brand, then this might be your dream job.
Please consider before applying that the person in this role will be required to work in-office at our Coppell, TX location. Remote or hybrid work options are not available for this position.
RESPONSIBILITIES AND ESSENTIAL DUTIES
Develop engaging and industry-leading content (photos, videos, stories) that aligns with our brand strategy and tone of voice
Stay on top of trends and beauty industry news to curate content that resonates with our audience
Develop, produce, and execute social photo and video shoots to support the social channels and ad strategy.
Collaborate with internal team members to brainstorm creative content ideas and maintain a consistent brand voice
Edit photos and videos using industry-standard software for various creative needs including social media and retail media networks
Stay up to date on the latest social media trends and content formats such video editing techniques to elevate content and engage and grow our digital community.
Assist with content scheduling and posting to various social media platforms using Dash Hudson
Analyze content performance and provide insights to optimize future strategies
Generate ideas for improving on current and developing new ways to market content though social media
EXPERIENCED REQUIRED
BA preferred in marketing, communications, journalism, or other relevant fields.
2+ years of experience and a proven track record of creating engaging and visually appealing social media content
Possess an understanding of current beauty trends and the social media landscape
Excels at brainstorming creative concepts and translating them into captivating content while being comfortable with receiving feedback. The nature of this role is that there is a lot of it.
Has excellent written and verbal communication skills and is highly organized, detail-oriented, and able to meet deadlines
Is a team player who thrives in a collaborative environment
Ability to shoot photo and video assets on an iPhone a must; the ability to shoot photo and video assets on a DSLR is a bonus.
Ability to edit photos and video on iPhone a must; ability to edit photos and videos in Lightroom, Photoshop, and/or Final Cut a bonus.
Ability to see a project all the way through the ideation, concept, production, execution, editing and publishing process across all channels including Instagram and TikTok.
A deep understanding of each platform and the type of content that is most engaging on each platform.
Understanding of key metrics for each platform and how to measure and report on them to company stakeholders
Basic copywriting skills for drafting long-form (200-1000 words) content for multiple brands
Extreme attention to detail. No typo or visual discrepancy escapes your watchful eye.
Please submit your application with an active TikTok, Instagram, or other social media handle and send a link to something that you created on a social media platform to help grow your TikTok or Instagram channel.
WHAT WE OFFER
Competitive salary plus bonus structure
Annual bonus program of up to 35% based on company metrics