Vice President Client Digital at Compeer Financial in Bloomington, Illinois

Job Description:

Empowered to live. Inspired to work.

Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. We bring together team members with a variety of backgrounds and experiences to help provide financial services to support agriculture and rural communities. Join us in a culture that not only promotes meaningful work and professional development, but provides a flexible, hybrid work environment and excellent benefits, which empower you to thrive both personally and professionally.


How we support you:

• Hybrid model - up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities (i.e. Diversity & Inclusion Council, emerging professional groups, etc.)
• Professional membership/certification reimbursement and more!

To learn more about Compeer Financial visit www.compeer.com/careers . Please note, interns/casual/seasonal team members may not be eligible for the full range of benefits offered.



Where you will work:


This position offers a hybrid work option up to 50% and is open to any Compeer office location in Illinois, Minnesota and Wisconsin .


The contributions you will make:

This position leads the strategy and roadmap for enterprise-wide digital and mobile strategies to deliver exceptional client experiences across all stages of engagement with Compeer's brands. Drives a compelling digital roadmap focused on client acquisition, onboarding, and engagement, emphasizing reducing friction and creating seamless journeys. Implements digital banking innovations to achieve strategic, financial, and client experience goals, supporting the omnichannel strategy. Provides thought leadership in new client capabilities and personalized client engagement within a secure financial services environment with responsibility for digital outcomes and strategic business results.


A typical day:

• Oversees secured digital experiences, enabling clients to manage funds, pay bill and optimize capital, using full funnel web metrics to enhance the client experience, collaborating with Research and Client Experience (CX) teams to gain a deep understanding of the client experience. Partners with Business Technology (BT), leveraging an agile format to bring the roadmap to life.
• Oversees multiple public sites, utilizing expertise in personas and the marketing technology (Martech) stack to create engaging content and drive client interactions through various channels. Collaborates with Marketing and Business Technology (BT) to deliver hyper-personalized website experiences.
• Champions the understanding and strategic use of the full suite of Martech tools, including personalization, testing, tagging, and landing pages. Drives the usage and adoption across teams to maximize their effectiveness.
• Sets the vision and digital strategy, communicating the roadmap across a wide range of teams. Delivers strategic leadership in the evolution and impact of digital and mobile banking. Identifies and evaluates digital opportunities, driving competitive advantage and enhancing client value.
• Develops and leads the SEO strategy to ensure top search engine rankings and deliver personalized content across all client journeys. Prioritize SEO to establish authority in key areas, collaborating with the marketing team to integrate SEO insights into the broader paid search and site search strategies.
• Communicates business expectations and goals to team and is responsible for team's results.
• Collaborate closely with Business Technology and other departments to ensure resource prioritization aligns with business goals.
• Drives continuous process improvement, change management, use of technology and develops best practices within the team.

The skills and experience we prefer you have:

• Bachelor's degree in business administration, marketing, agribusiness, or related field or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Expert level of leadership and management experience preferred with a track record of hiring, leading and training high-performing digital teams.
• Proven experience in full funnel web metrics, including the ability to analyze, interpret, and optimize data to enhance and optimize the client journey and overall digital experience.
• Expert level of experience creating and optimizing large scale digital experiences in financial services and an emphasis on agricultural or rural lending preferred.
• Demonstrates visionary thinking and expertise in digital strategy to develop and communicate a comprehensive roadmap that enhances the entire client digital experience across the full funnel.
• Strong analytical skills, capable of identifying patterns and making data-driven decisions to enhance and elevate demand generation practices.
• Demonstrates exceptional relationship-building and consensus-building abilities.
• Expansive knowledge of industry trends and best-in-class solutions.
• Deep understanding of web content, design, and user experience to create compelling experiences.
• Extensive knowledge of client personas, age groups, and varying levels of digital engagement.
• Excellent communication skills with the ability to effectively present to senior leadership.
• Strong organizational and project management skills.
• Proficient in both creative and analytical problem-solving approaches.
• Systematically uses research, analytics, and client feedback to uncover opportunities.
• Demonstrates exceptional storytelling skills, capable of bringing others along on the journey to create compelling experiences.
• Builds strong relationships and consensus across teams and stakeholders.
• Committed to understanding and improving the client experience, helping others see through the clients' eyes.

#IND100



How we will take care of you:


Our job titles may span more than one career level (associate, senior, principal, etc.). The actual title and base pay offered is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for variable compensation and other benefits.


Level 1


$146,030 - $222,410 USD


Compeer Financial is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Must be authorized to work for any employer in the United States. Compeer is unable to sponsor or take over sponsorship of an employment visa at this time. Apply Now