NPHire is the first and only job board exclusively designed for Nurse Practitioners. As a new service line and platform from NPHub, we launched in August 2024 with a mission to revolutionize how Nurse Practitioners connect with their ideal employers. This product is gaining traction and is in growth mode.
In just 4 months, we already have over 2000 candidates, 30 employer partners, and over 120 open roles.
If you're excited about building new processes, thrive in fast-paced environments, and want to be the pioneer for our employer operations, this is the role for you.
Role Overview:
As the Marketing Manager, you will lead the development and execution of marketing initiatives to grow NPHire's candidate and employer pool. You'll work closely with the Chief of Staff, who handles daily business operations and strategy, to craft a marketing execution plan. Your expertise in growth hacking, new channel development, user behavior, analytics, and influencer collaboration will be pivotal to our success.
This is a unique opportunity to shape a new service line and create lasting impact in the healthcare recruitment space.
Key Responsibilities
? Strategic Marketing Leadership:
Develop and execute data-driven marketing campaigns to drive user acquisition and engagement.
? New Channel Development:
Launch, test, and grow new marketing channels (e.g. industry partnerships, targeted social media groups, etc.). Find unique opportunities to acquire more candidates and employers.
? PPC Campaign Management:
Oversee paid media strategy. Work with our PPC specialists to design and optimize paid ad strategies across Google, Meta, and other relevant platforms.
? Content and Influencer Collaboration:
Build partnerships with industry influencers and collaborators to enhance brand awareness.
? Analytics and Optimization:
Use analytics tools to track campaign performance, understand user behavior, and refine strategies.
? Email and Automation Marketing:
Oversee email marketing campaigns, create automations, and implement funnel strategies to convert leads into active users.
? Brand Development:
Ensure consistency across all marketing touchpoints, including social media, blogs, and email campaigns.
? Community Engagement:
Develop strategies to connect with the Nurse Practitioner community and foster loyalty.
What We're Looking For
? Proven experience building and growing service lines or products in a fast-paced environment.
? Proficiency in identifying, launching, and scaling new (and perhaps unconventional) customer acquisition channels.
? Deep understanding of PPC, user behavior, and analytics.
? Demonstrated success working with influencers and building collaborative relationships.
? Strong project management skills with a knack for organization and detail.
? A proactive problem-solver who thrives with autonomy and action bias.
? Excellent written and verbal communication skills.
? Empathy, teamwork, and adaptability to align with our company culture. Preferred Qualifications
? 4-7 years of experience in marketing, preferably in a tech, healthcare, or recruitment-related field.
? At least 2 years of management experience
? Familiarity with marketing tools such as Google Analytics, Google Ads, Meta Ads, and email platforms.
? Bonus: Experience with UX/UI design or SEO.
Benefits/Perks
? 401(k) matching up to 4%.
? Healthcare benefits, such as medical, vision, dental, short and long-term disability
? Unlimited PTO
? Technology allowance
? Remote work flexibility
? Opportunity to shape a critical arm of a growing business