Lucky Lab is a lifestyle coffee shop brand that is quickly expanding in the Austin and surrounding area markets. We have a serious passion for good coffee and happy pups! In growing our brand we are looking to add a Director of Brand Marketing to our talented team. You will be responsible for overseeing the marketing department and creating effective and beautiful communication in a variety of media, including, but not limited to digital, video, photography, and whatever other crazy ideas you come up with.
About the position:
This role is responsible for conceptual brand work visual life
The successful candidate will possess a deep understanding of the brand, activate brand strategies, and be an influential leader to the team
You will encourage excellence and drive high standards for projects across a variety of touchpoints, including marketing campaigns, branded goods, editorial stories, apparel graphics, and packaging
You have the ability to tell a good story and communicate it effectively across all channels
You will have a natural ability to attract and inspire creative talent
Helping them reach their full creative potential by taking an active role in the creative process, offering insights and creative direction to help elevate their work
Champion Lucky Lab's brand in support of the overall marketing vision and business needs
Manage the Brand Design team, providing inspiration, guidance, support, and creative direction
Deliver end-to-end creative concepts across marketing campaigns, branded goods, editorial stories, apparel graphics, and packaging
Encourage excellence by promoting a high-performance fun environment, a strong sense of urgency, quality standards, creative exploration, innovation, and continuous learning
Share best practices and innovative creative solutions with a continuous pulse on the hospitality industry, college campus life and dog/coffee lifestyle trends
Continuously promote and evolve the Brand Style Guide to drive brand consistency across channels
Ability to forecast, measure, analyze and report on the impact of a campaign
About you:
Minimum 4+ years of agency or in-house creative team experience.
Bachelor's degree or equivalent experience in Design or related field, or equivalent combination of education and experience.
Successful track record leading a marketing and design team; able to delegate, coach, mentor and provide effective direction and feedback.
A strong portfolio of relevant work, with a focus on graphic art and illustration.
Demonstrated expertise in a broad array of areas including marketing campaigns, print advertising, editorial design, apparel graphics, and packaging.
Ability to build a department from the ground up.
Self-driven leader able to work in a fast moving, ever-changing environment.
Highly organized with good project management skills. Able to juggle multiple, and sometimes, conflicting priorities and needs.
Excellent communication and presentation skills.
Skilled in Adobe Suite: Photoshop, Illustrator, InDesign, as well as Microsoft Suite.
Proactive in nature and driven to act with a sense of urgency.
Have a genuine love for all things coffee & dogs!
Salary DOE. Medical, dental, vision, paid time off, discounted food, drinks and merchandise.
Please email your resume and portfolio to to courtney@luckylabcoffee.com.