Marketing Data Insights & Analytics Manager at Beacon Hill Staffing Group, LLC in Wilmington, Delaware

Job Description:

Location: Hybrid Wilmington - 2 days/week on site


We are seeking a Marketing Data Insights & Analytics Manager to lead our marketing analytics team. The ideal candidate will not only have advanced analytical skills but also possess a strong ability to manage and mentor a team of data analysts.



Key Responsibilities:

• 
  Team Leadership & People Management: Lead, mentor, and develop a team of data analysts to deliver actionable insights and analytics solutions for marketing campaigns and initiatives. Foster a collaborative and high-performance environment.


• 
  Data Analysis & Insights: Leverage data analytics to provide actionable insights and recommendations to optimize marketing campaigns and customer engagement strategies. Analyze large datasets to understand customer behavior, segmentations, and campaign performance.


• 
  SAS Expertise: Utilize SAS software to extract, analyze, and interpret data. Develop and optimize models and data-driven solutions that support marketing decisions and strategies.


• 
  Cross-functional Collaboration: Collaborate closely with the marketing, product, and sales teams to identify key performance metrics, develop reporting tools, and implement insights that drive business results.


• 
  Reporting & Dashboards: Build and maintain automated reports, dashboards, and visualizations to communicate marketing performance, trends, and opportunities to senior management and stakeholders.


• 
  Strategic Planning & Forecasting: Utilize analytics to inform strategic marketing decisions, help forecast trends, and evaluate marketing budgets and spending efficiency.


• 
  Project Management: Oversee analytics projects from concept through to execution, ensuring that deliverables are met on time and within scope.


• 
  Continuous Improvement: Stay current on best practices in marketing analytics, emerging tools, and technologies, and ensure that the team continually improves analytical techniques and processes.

Qualifications:

• Minimum of 5 years of experience in marketing analytics, data analysis, or business intelligence, with at least 2 years in a people management or leadership role.


• Advanced experience with SAS (Base SAS, SAS SQL, SAS Macros, and SAS Viya) for data manipulation, analysis, and reporting.


• Strong proficiency in data visualization tools (e.g., Tableau, Power BI) and Microsoft Excel.


• Proven track record of applying data-driven insights to improve marketing strategy and business outcomes.

Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.



California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.


If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/


Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.


Company Profile:


Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.


Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.


Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com .


We look forward to working with you.


Beacon Hill. Employing the Future™
Apply Now