Collaborate with technical teams and marketing teams to define event goals, target audience, and key messaging aligned with overall product marketing strategy.
Develop comprehensive marketing plans for each event, including pre-event promotion, on-site activation, and post-event follow-up.
Create compelling event narratives and value propositions that resonate with potential attendees.
Core PMM, Content Creation and Marketing Execution:
Create compelling presentations that articulate event value prop, strategy and supporting details for both internal exec and non-exec audiences
Drive cross-channel PMM campaigns to deliver product and program objectives; tie back to KPIs
Develop event landing pages, registration forms, email campaigns, social media content, and other marketing materials to promote events.
Manage event branding and messaging across all channels to maintain consistency.
Collaborate with content marketing teams to produce event-related blog posts, articles, and supporting collateral.
On-Site Event Support:
Collaborate with the events and technical teams to plan on-site event logistics and activities, including speaker presentations, breakout sessions, and networking opportunities.
Monitor event metrics and make adjustments as needed to optimize attendee engagement.
Post-Event Analysis and Reporting:
Analyze event data to measure success against key metrics (registrations, attendance, ROI, feedback).
Develop post-event reports to share insights and recommendations for future events
Qualifications:
8-10 years' experience in PMM- campaign development, event management, campaign/event measurement, messaging, content marketing, audience/market research