Director of Marketing, Acquisition at Cable One Inc. in Phoenix, Arizona

Job Description:

Job Description:

At Sparklight / Cable One and our family of brands, we keep our customers and associates connected to what matters most. For our associates, that means: a thriving and rewarding career, respect for the communities where they live and work, a focus on health and wellness, an excellent work/life balance, and an open and inclusive workplace.

We are open to hiring remote if we find the right talent in any of the following states: AL, AR, AZ, FL, GA, IA, ID, IL, IN, KS, LA, MD, MN, MO, MS, NC, ND, NE, NM, NV, OR, OK, PA, SC, SD, TN, TX, UT.

What you will do to contribute to the company's success

• Identify and prioritize HSD growth opportunities across multiple acquisition channels.


• Manage connect performance across acquisition channels including affiliate partnerships.


• Analyze and interpret KPIs to assess acquisition campaign effectiveness and inform future efforts.


• Conduct A/B testing and optimize acquisition campaigns based on performance data.


• Collaborate with internal analytics team to create actionable insights.


• Assist in allocating resources effectively across channels to maximize customer acquisition.


• Work closely with product, brand and retention teams to ensure acquisition tactics align.


• Foster a culture of innovation, collaboration and continuous improvement.


• Stays updated on industry trends and emerging technologies.


• Identifies opportunities and risks with products, services and pricing throughout our markets.


• Collaborates on shared KPIs with internal sales, door-to-door, and regional marketing teams.


• Leverage sales feedback to refine customer acquisition strategies and messaging.


• Monitors and reports on the performance of strategic initiatives.


• Provide forecasts and scenario analyses to support strategic planning.


• Prepares regular reports and presentations for senior management.


• This position has the expectation and responsibility to take on other duties needed to help drive our Purpose, fulfill our Brand Principles, and abide by our Organization's Values.

Qualifications

• 10+ years in a Senior Marketing Leadership role


• Experience in telecommunications, mobile, FWA or streaming services preferred


• Experience in B2C and B2B environments


• Strong communication skills - both written and oral


• Strategic thinker with the ability to manage multiple projects in a fast-paced environment


• Ability to consistently meet goals, commitments and deadline


• You are passionate about finding new and better ways to drive acquisition to continuously innovate and connect with customers


• Ability to work cross-functionally and collaboratively


• Strong attention to detail


• Strong Interpersonal skills


• This role can be remote or hybrid with travel to corporate office in Phoenix required

• Keen acumen in budget and P&L management required.


• Ability to manage influence through persuasion, negotiation, and consensus building.


• Proven track record on program successes in competitive markets.


• Ability to develop an excellent understanding of the Cable One Internet customer.


• Deep understanding of value drivers in recurring revenue business models.


• Analytical and process-oriented mindset.


• Enthusiastic and creative leader with the ability to inspire others.

Qualifications

• Bachelor's degree (B.A.) from four-year college or university


• Minimum of ten years related experience in leading marketing and sales. Master's degree preferred.


• A combined background of system and corporate experience is ideal.

Core Competencies

• 
  Committed: Values each customer, while working hard to keep their business and support our communities.


• 
  Helpful: Delivers support in the ways that are most useful to our customers and addresses their needs with expertise , respect, and empathy.


• 
  Proactive: Understand what our customers need, and actively works to make their relationship with use seamless, easy, and rewarding.


• 
  Personal: Knows our customers well, and tailors our communications and interactions to address their needs and expectations.

Benefits

Cable One and our family of brands appreciates the role our associates play to help the company grow, and in return an excellent benefits package is offered to our associates to recognize the importance of their contributions, such as:

• Medical, dental, and vision plans - start when you start!


• Life insurance (self, spouse, children)

• Paid time off (vacation, holiday, and personal/sick days)


• 401(k) - 100% company match starts day 1 of employment (up to 5% of eligible compensation)


• Group Legal plan with Identity Theft Protection

Additional Perks

• Tuition reimbursement (up to $5,250 on 1st year)


• Annual community support to various organizations across the U.S.


• Associate recognition & awards programs


• Advancement opportunities


• Collaborative work environment

• FREE Cable One services for associates who live in a serviceable area


• Up to $75/mo. cable/internet stipend (Phoenix associates)

We're an Award-Winning Organization!

• Forbes' "America's Best Midsized Employers" 2021-2023

Our Commitment

Diversity lies in the communities we serve and among the associates who dedicate themselves to ensure our continued success. Here at Cable One and our family of brands, we believe it is our individual and unique talents, backgrounds and perspectives that, when combined, truly make us an unstoppable force. "Stronger Together" is not just a verbal cue, it is the motto that our associates live by, exemplify, and embody each and every day.

Cable One and our family of brands is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Pre-hire Processes

Cable One and our family of brands is committed to keeping our associates and customers safe. Job offers are contingent upon the results of background, drug screening, and reference check. Only after successfully passing these pre-hire clearances are individuals approved for hire and ready to start their successful and rewarding career.

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