Executive Director, Marketing CVRM at AstraZeneca in Wilmington, Delaware

Posted in Other about 11 hours ago.





Job Description:

At AstraZeneca, we turn ideas into life changing medicines. Working here means being entrepreneurial, thinking big, and working together to make the impossible a reality. We are passionate about the potential of science to address the unmet needs of patients around the world. We commit to those areas where we believe we can really change the course of medicine and bring innovative ideas to life.


Our ambition is to improve and save lives for the millions of people who are living with the complexities of Cardiovascular, Renal & Metabolic (CVRM) diseases. AstraZeneca is uniquely positioned to improve the outcomes of patients living with CVRM diseases today and tomorrow with our strong and expanding portfolio and one of the broadest, deepest, most innovative pipelines in the industry. By 2032, we intend to be leading the world in CVRM therapies, launching up to 15 new life-changing medicines.


The US Commercial CVRM organization is shaping, launching, and driving commercial strategies across our portfolio. To support our future growth, we have an exciting opportunity as Executive Director, Marketing responsible for leading and crafting launch preparations for a key asset.


This role is a high impact, high visibility commercial leadership position that is responsible for all strategy and tactics to drive short and long-term brand optimization and commercial success for the CVRM portfolio.



What You'll Do:


  • Build bold brand ambition to improve patient impact based on deep insight from external Scientific Experts (ESEs), Payers, Patients, advocacy organizations and other key partners.

  • Develop detailed product strategy and promotional campaign for the asset including pre-launch and launch strategy and operational plans.

  • P&L ownership

  • Own the execution of the marketing plans, driving innovation and implementing key marketing initiatives while embracing new channels (e.g., omnichannel) and technology (AI).

  • Represent the commercial view to inform the brand strategic decisions - including life cycle planning and data generation -- in line with longer term objectives, relevance for patients, customers, and market.

  • Partner with Sales leadership to ensure organizational alignment from strategy through field execution. Set brand strategies for the sales organization and hold sales leaders accountable to performance and forecast delivery.

  • Collaborate and maintain positive relationships with strategic partners globally and in the US.

  • Actively participate in CVRM LT - participating and leading TA initiatives to optimize the value of the portfolio and strengthen the skills of the team.

  • Build an employee experience that ignites innovation and unites talent to deliver the business. Lead and align team around a clear vision and purpose.




Minimum Qualifications



  • Bachelor's Degree, preferably in business, marketing, or the sciences.

  • 10 years' experience in pharmaceutical, healthcare or biotech industries

  • Consistent track record leading successful development of brand and/or TA strategies, which are founded on clear customer and market insights.

  • US Product launch experience

  • Experience in and/or leading customer facing roles.

  • Experience using clinical data in crafting brand strategies and lifecycle planning.

  • Successful experience in leading and developing strong performing teams, partner engagement, and the ability to work cross functionally to move key initiatives forward.




Preferred Qualifications



  • Experience with revenue forecasting, expense management, developing compelling business reasons and management/communication of brand performance.

  • Strong knowledge of US CVRM thought leaders.

  • Ability to identify innovative strategies with the greatest business impact and empower their teams to implement the plan.

  • Strong curiosity, growth mindset and high learning agility




Next Steps - Apply Today!



Are you ready to make a difference? Apply now and join our mission to transform lives with our science!


AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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