Join Tesote as our Marketing Manager and play a key role in taking our product to the next level, expanding its presence among businesses in the region.
We're looking for a marketing expert with over 3 years of experience, preferably in tech. This is a unique opportunity for someone excited to build and lead a marketing strategy from scratch in a fast-growing startup.
What You'll Do:
Build and execute a comprehensive marketing strategy from the ground up.
Develop and oversee demand generation, content marketing, and brand recognition initiatives.
Craft compelling narratives for our innovative treasury management product across Latin America and beyond.
Collaborate closely with the CEO and leadership team to define the go-to-market strategy for the product.
Take ownership of all marketing aspects: from product strategy and lead generation to content development and campaign execution.
Help shape the company's long-term vision as a key member of the team.
Marketing Requirements:
Branding and Growth: Experience in brand positioning and growth strategies.
Content Strategy: Proven ability to create engaging and effective content.
Digital Marketing: Expertise in SEO/SEM, Google Analytics, Google Ads, and SEO tools (like SEMrush or similar). Experience with social media marketing (LinkedIn, Instagram, Facebook) and advertising on LinkedIn Ads, Facebook Ads, and Instagram Ads.
Email Marketing: Proficiency with tools like MailChimp, ActiveCampaign, or similar platforms.
Automation and CRM: Hands-on experience with HubSpot or Salesforce.
Data-Driven Marketing: Strong analytics skills, including tracking campaign KPIs, customer journey mapping, lead identification, unifying data, and creating dashboards (e.g., Tableau or similar). Skilled in A/B testing and campaign optimization.
What We're Looking For:
Over 5 years of experience in marketing, with a significant focus on tech or B2B SaaS.
Proven ability to develop and execute marketing strategies that drive measurable growth.
Entrepreneurial mindset: ready to take ownership and scale marketing in a dynamic environment.
Strong knowledge of digital marketing, lead generation, and content development.
Collaborative team player with the ability to influence key stakeholders.
Analytical thinker, adept at using data to inform strategies and optimize campaigns.
Why Tesote?
Be part of a dynamic team transforming financial and treasury operations for companies across the region.
Opportunity to define the marketing function and make a significant impact from day one.
Work directly with the CEO and leadership team.
Highly competitive package.
Remote or on-site position - we're open to both options.
If you're passionate about building something new and ready to take on a leadership role in marketing, we'd love to hear from you!