Ivy City Co. Is a private equity backed women's fashion brand founded in 2015 by a group of mothers and friends dedicated to creating unique feminine dresses that evoke timelessness and confidence in all ages and sizes.
Responsibilities
Develop and drive innovative growth and paid media strategies to meet revenue and consumer targets, with a focus on sustainable, efficient growth. Oversee channel roadmap, optimization and expansion.
Manage and execute day-to-day paid marketing efforts with our ad agency to profitably acquire new customers through performance-based marketing channels, including META, Google, Instagram, AppLovin and Youtube.
Create strong internal partnerships with finance, product development, website and social media teams to ensure alignment on growth objectives and seamless execution of successful financial growth initiatives.
Champion a culture of innovation and continuous improvement by encouraging experimentation with new growth tactics, sales tactics, technologies and channels.
Leverage AB testing to foster insights and optimizations, ensuring that all marketing activities are efficient, effective and scalable.
Provide senior leadership and cross-functional partners with summaries and analyses of campaigns, results and forecasts / growth plans.
Work collaboratively with the marketing and creative teams to generate a revolving door of content and build ad campaigns in-line with promo calendar and industry trends.
Work collaboratively with the finance team to ensure ad-strategy and performance are in-line with SALES and EBITDA targets.
Develop and evaluate key performance metrics related to CAC, lifetime value, channel performance and channel growth.
Own experimentation roadmap.
Design and analysis (deep in Excel!) of A/B tests that allow for the playbook of growth tools to grow.
Collaboratively contribute to quarterly and annual roadmap and financial forecasts.
Display leadership qualities in your personal work and interactions with teammates - optimistic, collaborative, inclusive, efficient, innovative, problem solver, etc. Face all tasks, opportunities, and challenges with a go-getter attitude.
Qualifications
7-10 years of experience leading paid media and/or growth/performance marketing teams in the fashion or consumer products space.
Advanced understanding of direct response metrics and ability to measure program/campaign ROI across Meta, Google Ads, and other platforms specific to customer acquisition.
Start-up citizen mind-set with a bias toward change and comfort analyzing complicated sales and ROAS reports and distill data to multiple cross functional teams.
Ability to analyze complex datasets and translate insights into actionable strategies
First-hand knowledge of attribution, including techniques beyond last click such as interaction between paid and organic work streams
Experience driving and measuring awareness efforts