Arkansas PBS is looking for a strategic and accomplished Director of Multiplatform Media to lead our team in enhancing the success of our linear and digital programming and promotional initiatives.
The Arkansas PBS Director of Multiplatform Media holds a pivotal position that directly influences the success of Arkansas PBS broadcasting and digital advertising efforts. This role is not just about managing budgets and overseeing TV programming contracts; it's about driving innovation and excellence in content production planning, distribution, management, and promotion. By leading a talented team, the Director ensures that we deliver high-quality media and resonate with our audience's needs and preferences.
Responsibilities
Own scheduling, communication, and dissemination workflows required to produce, socialize, and maintain broadcast schedules and on-demand content
Manage program databases to ensure accurate titles, thumbnails, descriptions, metadata, trademarks and rights usage, and FCC compliance
Direct creative efforts for the development and delivery of promotional assets, including local program promo production, national program promo editing, monthly station promos, and paid digital advertising
Run monthly meetings to inform all staff members of upcoming programming initiatives, navigating questions and negotiating roadblocks as they arise
Oversee budgets and contracting for TV programming and digital advertising
Manage four direct reports who have responsibilities that support linear and non-linear programming and content
Qualifications:
The formal education equivalent of a bachelor's degree in radio and television, journalism, or a related field; including two years in a managerial or supervisory capacity.
3-5 years of media experience, preferably in a programming and/or creative editorial role
Demonstrated strategic and planning skills related to multiplatform programming
Strong organizational skills and ability to manage media priorities, timelines, and deadlines
Ability to build clear narratives through data analytics and campaign reporting
Desired:
Experience with advertising platforms such as Meta and Roku
Experience with scheduling software such as ProTrack