Market & Competitive Intelligence Manager at Gannett in McLean, Virginia

Job Description:

LocaliQ is a pioneering marketing solutions company that operates as a marketing-as-a-service platform designed to empower small and mid-sized businesses to scale their digital marketing and advertising efforts efficiently and effectively. Our innovative solutions integrate AI-powered technology with tailored strategies backed by decades of experience, delivering measuring results for our clients worldwide.

LocaliQ is seeking a dynamic and experienced Manager of Market & Competitive Intelligence. This role involves analyzing market trends, competitive landscapes, and consumer behavior to provide strategic insights that drive business decisions. The ideal candidate will have a strong background in market research, data analysis, and strategic planning and the ability to translate complex data into actionable insights. Join LocaliQ to help shape the future of marketing with innovative and data-driven insights.

Role Description

• Create a framework for understanding LocaliQ competition; categorize key competitors into distinct, defined competitor categories
• Complete annual analysis of LocaliQ position in the U.S. digital marketing space; analyze LocaliQ's positioning against major categories of competitors to provide a detailed understanding of strengths, weaknesses, and opportunities
• Oversee mystery shopping exercises of key competitors in different LocaliQ competitor categories to provide a comprehensive understanding of the competitors' GTM approach, pricing and pricing structure, customer service, product differentiation, company size and performance, and general business overview.
• Based on ongoing research and analysis, provide recommendations on LocaliQ operations, pricing, competitive differentiation, and GTM approach based on competitor analysis
• Oversee and develop quarterly Win/Loss, Retain/Churn analysis program
• Review customer data to provide key insights and trends (CPL changes, product diversification, etc.) based on different customer segments (size, industry, region, etc.)
• Quarterly summary of key economic trends likely to impact key LocaliQ verticals (Home Services, etc.)

• Collaborate with LocaliQ BI Team and CS leadership to analyze churn data to unearth key trends/insights consumable to an Executive audience related to client churn (by product, client size, channel, etc.)
• Produce regular monthly/quarterly churn analysis from churn data

Qualifications

• 6+ years of related experience in market research, competitive intelligence, sales strategy, user experience research, or management consulting.
• Bachelor's Degree; MBA or advanced degree preferred
• Experience in quantitative (survey design, sampling, etc.) and qualitative/user-centered research (interviewing, etc.) methods
• Intellectual curiosity
• Experience with market research tools and Qualtrics preferred
• Excel, PowerPoint, and Word proficient
• Expert facilitation and project management skills
• Strong stakeholder management and relationship-building skills
• Excellent verbal and written communication skills
• Demonstrated record of leading cross-functional projects
• Experience conducting research and analysis and sharing actionable insights with stakeholders (including an Executive audience)

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The annualized base salary for this role will range between $100,000 and $120,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
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