Strategic Accounts Marketing Manager at Vertiv Corporation in Westerville, Ohio

Job Description:

We are seeking an experienced and results-driven Marketing Manager for Strategic Accounts focused on Next Gen AI solutions to drive revenue growth through tailored marketing programs. This role will be instrumental in planning, executing, and optimizing marketing strategies for key accounts, including account intelligence, demand generation, reputation management, and sales enablement initiatives. You will collaborate closely with sales and Rev Marketing leadership to select high-potential accounts, develop data-driven marketing plans, and deliver impactful programs that support cross-selling and upselling opportunities.



RESPONSIBILITIES

• Develop and Execute marketing programs for Next Gen AI Strategic Accounts to drive revenue growth.
• Responsible for planning and executing many marketing programs - e.g., account intelligence gathering, demand creation, reputation support, and sales enablement.
• Support sales and ABM leadership in selecting the most appropriate candidate accounts for one-to-one (large-account) and one-to-few marketing execution Provide ongoing data and insights on strategic accounts and contacts within these accounts.
• Improve Account Penetration, Uncover Opportunities for Cross-Selling/ Upselling
• Translate sales objectives (opportunity-based and relationship-based) into objectives and engagement plans for marketing support.
• Orchestrate and lead ongoing account check-ins with account executives to ensure account goals, key contacts, and account plans remain on track and discuss upcoming account requirements and modifications.
• Build comarketing plans with MTDC, telecom, and commercial & industrial accounts in support of revenue targets in line with local marketing plans
• Oversee local elements of the database of existing customer accounts and the critical roles within them
• Ensure leads generated by programs are appropriately assigned and handed off into the pre/post-event lead qualification process.
• Actively participates in and contributes to the planning, logistics, and direction of customer events, trade show participation, marketing/sales-related meetings, webinars, etc.
• Experience in accurately managing and reporting on an allocated budget and a proven track record in operational excellence.
• Oversee local elements of the database of existing customer accounts and the key roles within them.
• Facilitate market research requests from functional businesses in support of existing marketing campaigns and programs i.e. competitor research, market research covering technologies and trends, voice of the customer

QUALIFICATIONS

• Ability to leverage data and insights in the development of customer marketing plans
• Sales-led and marketing-led demand generation
• Oral and written communication skills
• Account Based Marketing Experience
• Demonstrated experience working within cross-functional teams
• Ability to work independently, manage multiple projects, and prioritize work to align with business needs
• Excellent planning and organizational skills. Ability to organize and complete work on multiple projects concurrently.
• Excellent written and verbal communication skills, especially communicating appropriately within a diverse, multicultural environment.
• Solid problem-solving and decision-making skills.
• Strong analytical skills and experience in analyzing the effectiveness of marketing programs on key metrics (ROI, customer acquisition and retention, etc.), with the ability to conceptualize and think creatively.
• Experience in technology and the IT industry is highly desired.
• Ability to understand effective marketing and its relationship to Vertiv products, services and the sales cycle on a multinational level.
• PC experience and working knowledge of software: Word, Excel, PowerPoint, and Access.
• Microsoft Teams and SharePoint experience beneficial.
• Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle Sales Cloud), Sprinkrl Social Media, experience a strong plus.
• Preferably if has knowledge of Wrike or has worked with a similar project management tool
• Bachelor's degree in marketing or business, or comparable marketing qualification/experience
• Bachelor's degree in marketing or business, or comparable marketing qualification/experience
• 7 to 10 years of previous marketing experience, ideally in a named or strategic account model
• Three to five years of relevant industry experience
• Proven experience working successfully with sales teams

PHYSICAL & ENVIRONMENTAL DEMANDS

• None

TIME TRAVEL REQUIRED

• 10%

The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.


OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.


OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

At Vertiv, we're on a mission to empower the people that will power the future. From a simple swipe to life-changing medicines, from push notifications to generative AI. We design, manufacture, and service the products and solutions that keep the world connected. With $6.9 billion in revenue, a strong customer base and global reach spanning nearly 70 countries, we are uniquely positioned to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to help.join@vertivco.com. If you are interested in applying or learning more about this role, please visit the company's career page located on Vertiv.com/Careers


Work Authorization


No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire. Apply Now