Omni-Channel Copywriter at United Sports Brands in Fountain Valley, California

Job Description:

Title: Omni-Channel Copywriter

Category: Full Time

Position Type: Professional

Location: Fountain Valley, CA, US

Requsition ID: 1009

Salary Range: $75,000.00 To $90,000.00 Annually

Description:

SUMMARY OF POSITION:

The Copywriter is accountable for product storytelling leadership and hands-on development of strategic omni-channel communications, copy and content that helps consumers choose and use USB products.

In this role, you will collaborate with a cross-functional team to craft a variety of creative assets for New Product launch toolkits and Marketing campaigns to drive sales of United Sports Brands (USB) products and build the brands. Projects cover a range of consumer touchpoints and may include but are not limited to launch ideas/thematics, product and feature naming, website landing pages, PDP pages, A+ content, banner ads, CRM emails, in-store POP, pre- and post-purchase videos, social media, retailer sell-in support, content books, FAQ and more.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Work as a part of a cross-functional creative team to concept and execute global product launch and US marketing campaigns across a wide range of media and platforms with focus on Weber-owned digital, social, video and in-store experiences.
• Apply deep understanding of product features and benefits, passion for the consumer and insight into the shopping journey to create compelling communications and marketing ideas that drive preference and purchase of USB products.
• Drive product storytelling across a range of media - crafting engaging, impactful, copy appropriately styled for each medium to ensure consistency of message throughout the consumer shopping journey.
• Collaborate with product teams to edit and develop product claims and selling points and generate product and feature names that resonate with consumers.
• Partner with designers and art directors throughout the creative development process to ensure seamless integration of verbal and visual communication, with attention to message hierarchy, emphasis, and story flow.
• Package and present creative solutions for internal meetings in partnership with designer (such as layouts with copy in place, social posts, video scripts) in well-organized decks supported with thoughtful rationale.
• Ensure all creative executions align with brand guidelines and are stylistically accurate and consis
• Consult with internal legal team as necessary for usage and trademark clearance of naming and claims.
• Synthesize feedback from multiple stakeholders including Product, Sales and Marketing Leads; Digital Strategists; Creative Director and others, rethinking creative approach as needed and providing fresh solutions to challenges.
• Adhere to timelines and expectations for interim and final creative deliverables as established by Project Manager and Creative Director. Utilize project management system consistently for timely sharing of work and team communication.
• Communicate with Project Manager and Creative Director on a timely and consistent basis and engage in relevant status meetings to prioritize and manage timelines and deliverables.
• Contribute to the culture of the in-house creative team, promoting a spirit of positivity and teamwork.
• Demonstrate drive for continuous learning and growth, engaging in the latest digital technologies and platforms, social media best practices, retail innovation, lifestyle trends to raise the level of creative work and build the USB brands.

MINIMUM QUALIFICATIONS:

• 3+ Years related experience
• Bachelor’s degree in marketing, communications, journalism, English, or a related field
• Strong editorial, proofreading, and writing skills
• Familiarity with keyword research
• Experience with SEO copywriting best practices
• Experience with social media and content marketing
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure
• Passion for writing with an excellent portfolio of work

POSITION SPECIFICS:

• This is a full-time position
• Typical work hours and days are Monday – Friday, 8:30 a.m. to 5:00 p.m.
• This position is based out of the Fountain Valley, CA office
• This position is not expected to travel.
• This position requires in-office attendance at least 4 day(s) per week (subject to increase in the future).

PAY TRANSPARENCY:

• The Company is committed to fair, equitable, and transparent compensation. Final compensation will be determined by various factors such as your relevant work experience, education, certifications, skills, and geographic location.
• The salary range for this role in Fountain Valley, CA is $75,000 - $90,000.

• In addition, you may be eligible for additional compensation, such as a bonus. Employees may also be eligible for a wide range of other benefits, including health & wellness benefits, retirement, time off, employee discounts, and others.

PHYSICAL DEMANDS:
Candidate must be able to successfully perform the essential functions of this job with ability to: sit/; use hands to finger, handle, and feel; reach with hands and arms; and talk and hear. The employee is occasionally required to stand; walk; climb or balance; and stoop, kneel, or crouch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The requirements listed are representative of the knowledge, skill, and/or ability required.

This job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions and perform any other related duties as may be required by their supervisor.

United Sports Brands is an equal employment opportunity (EEO) employer

Equal employment opportunity, including veterans and individuals with disabilities.

PI265583101

Salary:

$75.00

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