Director, Ecommerce & Lifecycle Marketing at Equifax Inc. in St. Louis, Missouri

Job Description:

The Director of Ecommerce & Lifecycle Marketing will play a lead role in digital customer acquisition, adoption and retention. You will work across business leadership, marketing, technology and operations teams to scale ecommerce capabilities for revenue growth, while taking a data-driven approach to continuous improvement. This role is responsible for driving marketing initiatives with a focus on developing key processes and campaigns that deliver revenue results. The ideal candidate will possess skills, experience and passion for ecommerce marketing, customer lifecycle marketing, marketing technology, process innovation & analytics.

What you'll do:

• Drive eCommerce revenue, marketing capability roadmap, operational processes and shared OKRs across multiple lines of business
• Develop and execute marketing strategies, tactics and insights that increase customer acquisition, sales and retention
• Work with cross-functional teams in campaigns, product launches, promotional plans and customer onboarding communications
• Own revenue management meetings and reporting of ecommerce channel performance
• Develop and execute customer lifecycle strategies to monitor, manage and maximize customer growth and revenue
• Establish ecommerce data, reporting and analytics in partnership with marketing analytics team
• Collaborate with marketing technology teams to build capabilities, campaigns and customer journeys

• BA/BS degree or equivalent work experience, MBA preferred
• 5+ years of related experience with 3+ years in digital marketing or ecommerce focus, preferably in B2B

• Preferred experience using modern digital marketing tools for reporting and analysis of ecommerce results (e.g. Google Analytics, Google Data Studio, Salesforce, Salesforce Marketing Cloud)
• Demonstrated ability in program management and process improvement that delivers business value
• Ability to think strategically along with a strong system focus and attention to detail
• Demonstrated ability to execute cross-functional projects in a matrixed organization and a regulated industry
• Excellent written and verbal communication skills with all levels of an organization, including presentations, analysis & reporting, process flow diagrams, etc.

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