Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
Our Xfinity Retail Stores represent a significant sales and service channel in the company serving over 30 million customers every year. Join us as we continue to evolve into a world-class national retailer, bringing together immersive in-store sales and service experiences. Our stores have always been a place where customers can find a friendly expert to help with routine service. Now we are so much more! Our Xfinity Retail stores have become a place where customers can experience our products and services in convenient locations. Additionally, customers can purchase the latest consumer electronics products that enhance home entertainment, home connectivity and their mobile experiences.
Role Summary: The Manager, In-Store Marketing will be responsible for the creative development, management and activation of in-store marketing efforts across the full Xfinity Retail footprint, which includes Xfinity Stores and Branded Partner stores, in support of our annual Plan of Record. The successful candidate will have a focus on creative execution and will be responsible for executing marketing strategies to meet subscriber growth and revenue targets. Partnership and collaboration with key teams is critical for the success of this role and involves working closely with others to communicate, coordinate, and deliver high-impact campaigns and programs. Working closely with the Director of In-Store Marketing, the Manager will play a key role in developing and executing in-store marketing initiatives at Retail that elevate the customer experience and drive business performance.
Job Description
Core Responsibilities:
Manage the creative development process and end-to-end creative execution for in-store marketing campaigns across print and digital signage, driving alignment with business goals and brand standards, in close collaboration with the Program Management team to ensure timelines and deliverables are met
Manage creative reviews and feedback processes for all in-store creative, ensuring creative is on-brand, on-message, and delivered within established timelines. Work in partnership with the Program Management team to streamline reviews and approvals.
Oversee and manage the creation and timely updates of in-store promotional materials supporting Xfinity Mobile promos, NOW Mobile promos and Xfinity Rewards promos
Develop detailed creative briefs for in-store marketing initiatives. Lead kick-off meetings with creative teams and project management teams.
Coordinate the daily activities of the creative development process, collaborating with the in-house creative team, Program Management, Retail Marketing Execution, GTM, and Merchandising teams to ensure seamless campaign delivery
Coordinate legal reviews and the approval process for all in-store creative
Manage network content submissions and approval processes, ensuring materials meet the required legal and brand guidelines
Develop creative materials in support of merchandising displays and fixtures
Support the Director in analyzing campaign performance and identifying opportunities for optimization
Lead and manage additional creative projects as assigned
The candidate should possess the following skills:
Strong interpersonal, oral and written communication skills
Ability to prioritize multiple high-profile initiatives simultaneously
Attention to detail and strong follow-through
Solid ability to manage up to Director and leadership on projects
Capability to work cross-functionally across a variety of disciplines
Proactiveness and ability to independently plan for what's next
Ability to excel in a fast-paced environment and shift priorities based on marketplace demands
Requirements:
6-8 years of marketing experience, ideally within the cable, telecommunications, retail, technology, or major consumer goods industries, or with a full-service agency.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Respect and promote inclusion & diversity.
Do what's right for each other, our customers, investors and our communities.
Disclaimer:
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Retail Marketing; Marketing Execution; Marketing
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.