Intelisys: Brand Communications Manager at Intelisys in Greenville, South Carolina

Job Description:

Summary:

The Brand Communications Manager is a vital member of the Brand & Experience team, responsible for developing and executing a content strategy that supports brand objectives and engages target audiences. This role requires a skilled writer and storyteller with a deep understanding of content marketing principles and a passion for creating compelling narratives. As the content lead, the Brand Communications Manager will work closely with other team members to create a variety of brand-focused content across multiple channels, including website copy, social media, blog articles, marketing collateral, and event-related materials.

Essential Job Duties:

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  Content Strategy Development: Develop and implement a content strategy that aligns with brand objectives and target audience needs. Identify content gaps, opportunities, and create a content calendar to ensure consistent publishing.
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  Content Creation: Write and edit high-quality, engaging content across various formats, including website copy, blog articles, social media posts, email newsletters, marketing brochures, and event-related materials. Adapt writing style to different platforms and audiences.
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  Brand Voice & Messaging: Maintain a consistent brand voice and messaging across all content pieces. Ensure that all content adheres to brand guidelines and style guides.
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  SEO Optimization: Optimize content for search engines to improve organic visibility and drive traffic to relevant platforms. Conduct keyword research and implement SEO best practices.
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  Content Distribution & Promotion: Develop and execute content distribution plans to maximize reach and engagement. Promote content through social media, email marketing, and other channels.
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  Content Calendar Management: Manage the content calendar, ensuring that content is created and published on schedule. Coordinate with other team members to ensure timely delivery of assets.
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  Performance Measurement & Analysis: Track key content performance metrics, such as website traffic, social media engagement, and lead generation. Analyze data to identify areas for improvement and optimize content strategy.
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  Collaboration & Communication: Collaborate with other team members, including graphic designers, event planners, and marketing specialists, to ensure cohesive messaging and integrated campaigns.
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  Content Research & Trend Analysis: Stay up-to-date on industry trends, content marketing best practices, and competitor activities. Conduct research to identify content opportunities and inform content strategy

Reporting Relationships:

• Reports directly to the Director, Brand & Experience
• Cross-functional engagement to support organizational initiatives that require a "brand voice"
• Contact with suppliers, customers, co-workers and executive management

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in content marketing, content creation or related field

• Excellent writing and editing skills, with a strong command of grammar and style.
• Strong understanding of content marketing principles, SEO best practices, and social media marketing.
• Ability to adapt writing style to different platforms and audiences.
• Detail-oriented with strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Proficiency in relevant software and tools (e.g., content management systems, SEO tools, social media platforms).

• Experience in project management and brand strategy
• Experience working in a fast-paced, high growth environment
• Familiarity with channel industry and target demographics

Physical Requirements:

• Ability to sit at a computer terminal for long periods of time.
• Ability to be physically in attendance at workstation at designated company office location during normal business hours designated for this position.
• Ability to travel up to 10% of the time.

Compensation:

Compensation Range: $70,000-$85,000

Actual annual salary offered to a candidate will be based on a number of variables including work experience, education and skills/ achievements, and will be mutually agreed upon at the time of offer. This position is not eligible for a variable pay component as part of the hiring range.

While we're committed to providing top-tier solutions, we're just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, and a 401(k) plan with matching provision. Outside of CA, ScanSource grants 128 hours of paid time off (PTO) each calendar year (prorated for date of hire). In the state of CA, employees accrue a set number of hours each pay period equaling the same 128 hours of PTO. ScanSource also celebrates 10 paid company holidays.

ScanSource, Inc. is an Equal Opportunity Employer

EOE/M/F