Senior Marketing Manager - Washington Hilton at Hilton Global in Washington, Washington DC

Job Description:

Washington Hilton , an iconic hotel located in the heart of Washington, D.C., is seeking a dynamic and experienced Senior Marketing Manager to join their team.

Situated in the vibrant Dupont Circle neighborhood, Washington Hilton offers a blend of modern amenities, rich history, and sophisticated elegance. Known for its spacious event spaces and contemporary accommodations, the hotel is a prime destination for both business and leisure travelers. With its convenient location, stylish design, and top-tier services, Washington Hilton continues to be a landmark for visitors to the nation's capital.

Pay Rate: $83,000-$87,000 - (final offer based on experience)

Medical Insurance Coverage Available - for you and your family.

The Benefits:

Hilton is proud to have an award-winning workplace culture ranking #2 Best Workplace by Great Place to Work & Fortune.

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:

• Access to your pay when you need it through DailyPay
• Medical Insurance Coverage - for you and your family
• Mental Health Resources
• Best-in-Class Paid Time Off (PTO)
• Go Hilton travel discount program
• Supportive parental leave
• Matching 401(k)
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount • Debt-free education: Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs

*Available benefits may vary depending upon property-specific terms and conditions of employment and the terms of the collective bargaining agreement if applicable.

What will I be doing?

As a Sr. Marketing Manager, this position requires regular interaction with the hotel's General Manager, Director of Marketing, Director of Sales, Director of Revenue Management, and Director of Finance.

KEY RESPONSIBILITIES:

• Branding & Positioning: Assist with high level branding & positioning for the Hotel, including working with external agencies.
• On-Property Experiences: Manage key community driven experiences as well as partner with other areas of the hotel to create and promote special menus, activations, and room packages and experiences.B2B Sales & Catering Marketing Support: Be a key driver for Business Travel marketing initiatives, working closely with sales leaders to create engaging collateral and strategies to clearly communicate the benefits of Washington Hilton.
• Market Research: Continuously engage with market and industry trends to help drive the strategy of hotel level marketing as well as stay up to date on local and regional trends for fine dining to elevate the SER Steak + Spirits brand.
• Content / Asset Development & Strategy: Assist with creation and development of creative assets.
• Digital Marketing & Media: Manage the SEO and digital campaigns for the hotel, including owned and paid media strategies.
• Campaign Strategy & Optimization: Continually monitor campaign performance and make changes to optimize the budget and generate revenue to meet benchmark ROAS.
• Partnerships: Bring new partnership opportunities to the hotel that will enhance brand visibility and customer engagements. Explore and enhance existing partnerships to further drive the Hotel's presence in the local community.
• Marketing Performance Storytelling: Assist in the creation of monthly slides to be presented to hotel ownership and regional leadership. Lead meetings for campaigns and activations.

SUPPORTIVE RESONSIBILITIES:

• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.
• Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).
• Maintains close alignment with Director of Marketing to clearly define the hotel goals and strategies and maintain brand standards with the larger enterprise initiatives.

SKILLSET:

Ideal Soft Skills:

• Presentation / Communication skills
• Relationship building & thoughtful networking
• Leadership abilities
• Proactive strong points of view
• Demonstrate ownership / sense of urgency to deliver results
• Collaborative and Communicative Across all organizational levels

Core Hard Skills:

• Extensive knowledge of marketing communication mediums including traditional, digital, and social channels
• Proficiency in data analysis and translating insights into compelling narratives
• Ability to navigate a matrix organization
• Project management
• Media buying experience, both traditional and digital
• Copywriting

Software/Program Skills/Knowledge:

• Microsoft Office (Word, Power Point, Excel & Outlook)
• Social Media Websites (Facebook, Instagram, etc.)
• CMS Platforms
• Digital Analytics

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

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