eCommerce Manager at Water Pure Inc, dba Purity Products in Plainview, New York

Job Description:

E-Commerce Manager - CHEERi (Start-up company under parent company Purity Products)

Salary: $110,000+Percentage of Revenue (based on growth)

Location: Plainview, NY- Hybrid (In-office 4 days per week and remote ½ day Fridays)

About CHEERi
CHEERi is a fast-growing wellness brand that stands for a new kind of lifestyle - Smart, Indulgent Nutrition! Launched in May under our legacy parent company Purity Products (trusted for 30+ years in the supplement space), we are redefining healthy indulgence. Our mission is to make clean, health-forward indulgence an effortless part of daily life with innovative and joyful flavors.

What We're Looking For
This is a start-up company under our parent company, Purity Products.

The ideal candidate:

Thrives in a fast-paced, hands-on role where they will be expected to strategize, ideate, AND execute.
Can develop big-picture strategies while also rolling up their sleeves to implement them.
Must be comfortable wearing multiple hats. (Jack-of-all-trades)
Is results-driven and accountable, with compensation directly tied to measurable performance outcomes. Compensation will be variable and linked to growth metrics.

Responsibilities
E-Commerce Operations & Strategy

Own and optimize the Shopify website (product pages, landing pages, checkout flow, site performance).
Improve website conversion rate, AOV (average order value), and customer retention.
Troubleshoot technical issues and collaborate with developers as needed.
Monitor inventory, fulfillment, and logistics to ensure smooth order processing.
Manage integrations with third-party apps (subscriptions, upsells, reviews, referral programs).

Growth & Acquisition

Drive customer acquisition through paid media, SEO, email, and affiliate partnerships.
Collaborate with agencies and internal teams to test and scale winning ad creatives.
Optimize paid media CPAs, ROAS, and customer LTV across Facebook, Google, TikTok, and emerging platforms.
Launch, test, and analyze new growth initiatives (bundles, loyalty programs, partnerships).

Retention & Community

Oversee email marketing & SMS campaigns (newsletters, promotions, product launches).
Develop and execute a subscription strategy to drive recurring revenue.
Lead loyalty, rewards, and referral programs to maximize engagement and repeat purchases.
Work with brand and content teams to create compelling UGC & organic social media strategies.

Data & Analytics

Track, report, and improve on key e-commerce KPIs (CPC, CPA, ROAS, LTV, churn, conversion rate).
Conduct A/B testing on landing pages, pricing strategies, and messaging.
Utilize Google Analytics, Shopify reports, and data platforms to optimize performance.

Who You Are
? Growth-obsessed - You love scaling revenue, testing new acquisition channels, and refining funnel efficiency.
? Shopify-savvy - You have hands-on experience optimizing Shopify stores, subscriptions, and checkout flows.
? Performance-driven - You can analyze campaign performance, spot trends, and optimize for profitability.
? Detail-oriented problem solver - You have a sharp eye for UX, operational inefficiencies, and conversion opportunities.
? Passionate about wellness & DTC brands - You understand what makes customers tick in the health & nutrition space.

Qualifications & Experience

3+ years in E-Commerce, Growth Marketing, or Digital Strategy, preferably in DTC (direct-to-consumer) brands.
Shopify expertise (advanced beginner + experience managing product pages, checkout optimization, third-party apps).
Experience with Google Analytics, Klaviyo (or similar email platform), and paid advertising platforms (Meta, Google, TikTok, etc.).
Understanding of SEO, conversion rate optimization (CRO), and customer retention tactics.
Proven experience improving ROAS, CPA, AOV, and LTV in an e-commerce setting.

Why Join Us?
This is an opportunity to build something from the ground up and have a direct impact on business success. If you are looking for a high-ownership, hands-on role in a dynamic start-up environment where your performance is directly rewarded, we'd love to hear from you!

Benefits:

Medical, Dental, Vision, STD, LTD
Healthy Food Vending Machine Onsite
401k
Generous Time Off
7 Paid Company Holidays
EV Charging Stations