Reporting to the VP of Marketing , the Marketing Manager will be a key member of our Marketing team, helping to lead a variety of projects including product and packaging development initiatives, menu optimization programs and local store marketing plans. This role is ideal for someone who thrives in a fast-paced environment and has a strong understanding of the restaurant industry and consumer behavior. This role will work closely with various teams including culinary, restaurant operations, technology, and procurement.
Key Responsibilities:
Product and Packaging Development
Oversee the entire product lifecycle from ideation and concept development to testing and launch.
Conduct competitive analysis and market research to identify emerging trends, gaps, and opportunities within the restaurant industry.
Cross-functional Collaboration:
Work closely with culinary teams to ideate, test, and refine new menu items or product offerings.
Collaborate with procurement and operations to develop go-to-market strategies and ensure successful product launches.
Product Launch & Execution:
Lead the development and execution of marketing materials to support product launches, including menu rollouts, promotional campaigns, and customer-facing communications.
Ensure operational readiness, including training staff, updating systems, and ensuring supply chain alignment for product availability.
Monitor the performance of launched products, tracking key metrics like sales, customer satisfaction, and profitability.
Local Store Marketing
Develop plans and materials to support our New Restaurant Openings (NROs)
Develop Local Store Marketing toolkit
Qualifications:
3+ years of product management experience, preferably in the restaurant industry.
Strong track record of successfully launching and managing products, from conception through launch and optimization.
Experience working with packaging redesign initiatives a plus
What you bring:
A proactive take charge attitude with a 'get it done', consumer-centric approach
An even keeled demeanor that approaches stress, conflicts, and challenges dispassionately
Enjoys change or improvements to the status quo and is highly energized by the possibility to do things differently
Understands the power of effective communication and interpersonal skills, and can naturally leverage them to drive impact and results
Experience in and a passion for the Restaurant industry- and the role dining plays in peoples' lives and society
Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
Strong analytical abilities and experience using data to drive decisions and measure product success.
Ability to think creatively and strategically, while maintaining a focus on operational feasibility.