planning and executing marketing strategies to promote Bluetti's power station products with B2B distribution/retail channels.
managing online and offline marketing activities with alignment with sales strategy to drive growth in US market.
Collaborate with internal teams and external partners to ensure the successful implementation of marketing initiatives.
Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.
Coordinate the creation of marketing materials, including content for social media, website, and advertising collateral with internal GTM dept base in China.
Help manage the marketing budget, tracking expenses and ensuring cost-effectiveness of marketing efforts.
Stay updated on industry trends and best practices in marketing, sharing relevant insights with the sales team.
Assist in organizing and attending industry events, trade shows, and conferences to represent Bluetti and network with industry professionals.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.
At least 3 years of experience in marketing roles, deep understanding of B2B distribution and retail marketing, familiar with digital marketing and brand management will be a plus.
Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.
Sales-driven mindset and proficiency in data analysis tools to measure campaign performance and ROI.
Ability to multitask and prioritize tasks in a fast-paced environment.
Creative thinker with a passion for innovation and driving results.
Previous experience in the consumer electronics or renewable energy industry is a plus.
Possess fluent English, Chinese would be a plus.
If you are a dynamic marketing professional looking to contribute to the success of a leading renewable energy brand, we encourage you to apply for the position of Marketing Manager at Bluetti.