Alchemy is seeking a Marketing Manager for a rapidly rising storage and moving firm in Detroit, MI. This is a fantastic opportunity for a strategic leader to spearhead new marketing activities that increase brand visibility, generate leads, and assist sales efforts in the moving and relocation business.
What You'll Be Doing:
Create and implement a comprehensive marketing plan that aligns with business objectives.
Manage digital marketing initiatives such as social media, email marketing, content production, and SEO.
Manage marketing automation technologies and CRM systems to monitor, analyse, and enhance campaign performance.
Collaborate with sales teams to ensure that marketing initiatives create quality leads and conversions.
Oversee the development of effective marketing materials such as case studies, films, and brochures.
Conduct market research to determine trends, opportunities, and competitive positioning.
Create and manage a marketing budget with an emphasis on ROI-driven initiatives.
Create client presentations and assist with RFPs.
Lead, mentor, and grow a team of marketing experts to ensure successful initiative execution.
Optimise your online presence, which includes website management, email marketing, and social media interaction, to increase traffic and visibility.
Monitor and report on key performance parameters to provide actionable insights for ongoing improvement.
Form and maintain ties with industry influencers and important external agencies.
What We're Looking For:
A bachelor's degree in marketing, business administration, or a closely related discipline.
5-7 years' marketing experience, ideally in the moving, logistics, or home services industry.
Proven experience in marketing automation and CRM management.
Strong understanding of digital marketing technologies, such as email marketing and social media platforms.
Excellent analytical skills, including the ability to transform data into actionable insights.
Excellent written and verbal communication abilities.
Interested? Reach out to Alchemy Global Talent Solutions today!