Tractorbeam creates and grows compelling brands that connect, inspire, and drive real impact. We are a full-service agency helping brands navigate change. Everything we do is rooted in our passion for brands, experiences, and possibilities. Our multidisciplinary team spans four core capabilities: strategy, design, digital products, and digital marketing.
The Business Development and Engagement Specialist supports Tractorbeam's business development, client engagement, and special projects. This role bridges creative, strategic, and operational functions, assisting with client relationship management, sales collaboration, and process development while ensuring high-quality client and agency deliverables. Reporting to the VP of Creative Strategy & Development, this role drives collaboration across divisions and plays a key role in achieving Tractorbeam's growth goals. The Engagement & Client Specialist is also responsible for creating and deploying a content calendar for social media channels and managing email marketing programs to drive top-of-funnel and mid-funnel leads and expand brand awareness.
Key Responsibilities:
New Business Development Support: Assist in creating, refining, and managing pitch decks, proposals, and RFP submissions. Research prospective clients and coordinate with internal teams to prepare materials.
Social Media Content Management & Deployment: Build and maintain a content calendar for Tractorbeam's social media channels (Instagram, X, LinkedIn, etc..) to engage potential leads and drive brand awareness. Monitor editorial and multi-media trends and analytics to inform content strategy and engagement. Collaborate with internal creative teams.
Email Marketing Program: Design, execute, and analyze email marketing campaigns to nurture leads and drive engagement, focusing on top-of-funnel and mid-funnel lead generation. Collaborate with internal creative teams.
Lead Generation: Focus on developing strategies to increase engagement, attract new clients, and support lead nurturing efforts through both organic social media and email marketing.
Client Engagement: Liaise between clients and internal teams, support client-facing meetings, and prepare presentation materials. Manage client engagement projects to ensure timely and high-quality deliverables.
Cross-Divisional Collaboration: Facilitate projects across teams, align initiatives with agency goals, and support marketing efforts, including thought leadership and events.
Special Projects: Manage internal initiatives, such as marketing campaigns, conference submissions, and engagement programs.
Support Expectations:
Host clients and special events on behalf of Tractorbeam.
Support the roll-out of new service lines and agency offerings.
Act as a proxy for the VP of Creative Strategy & Development and agency principals in client-facing interactions and with external audiences.
Qualifications:
3-5 years in a creative, marketing, or agency environment.
Experience in CRM platforms (e.g., MONDAY, Salesforce, HubSpot) and project management tools (e.g., WRIKE, Asana, Trello).
Experience with social media management tools and email marketing platforms.
Exceptional communication, organization, and project management skills.
Strong attention to detail and creative presentation abilities.
Experience in lead generation and nurturing strategies through digital channels.
Is this you?
A creative problem-solver who keeps the wheels turning and the ducks in a row.
Knows when to be polished, when to be social, and when to get down to business-especially in client-facing spaces.
Works comfortably across creative and operational teams to execute marketing and engagement initiatives.
Experienced in using social and email marketing for engagement and lead generation.
Keeps the receipts, loves a paper trail, and knows when a quick call is the best way to move things forward.
Benefits:
Competitive salary, flexible environment, and professional development opportunities.