Product Leader - Verification Services at Equifax Inc. in St. Louis, Missouri

Job Description:

Job Description
Equifax Workforce Solutions is searching for a Product Management Leader for our Verification Services business.

With data instantly sourced from The Work Number for more than 195 million unique individuals, we provide solutions to help instantly verify a candidate's employment history, identity, income and post-hire employment status. When needing to verify a candidate's education or enrollment status, we've partnered with National Student Clearinghouse providing a suite of education verification products using a candidate's Social Security Number (SSN). And with bundled delivery solutions, we help eliminate time-consuming, manual processes so employers can accelerate their hiring process.

The Product Leader is responsible for the overall performance of the product, overseeing it from inception and ideation through design, build, launch, growth, enhancement and eventual sunset. Creates product roadmap and identifies delivery channels, direction of product and product development needs. Defines product requirements and collaborates with cross functional teams to bring products to market (D&A, technology, sales, fulfillment, product marketing, finance, legal). This position will be based in Clayton, MO or Atlanta, GA. This position is eligible to work 2 days a week remote and 2 weeks a year from anywhere, this is not a remote role .

What you'll do:

• Achieve revenue and market share targets defined in financial plans for products in the area of responsibility.
• Lead efforts in developing product and product line strategies, directions and recommendations as input to the overall company planning process.
• Develop solution expertise with deep knowledge of the product ecosystem and competitive landscape.
• Stay current with industry and market trends. Attend user group meetings, trade shows, and seminars as required to support product marketing programs.
• Serve as the product subject matter expert. Responsibilities include: representing the solution in the marketplace, support of internal sales messaging/training and engaging in customer conversations as needed.
• Establish strong relationships with technology, serving as a liaison and supporting development of the business case to articulate ROI / business value, defining business requirements, driving enhancement prioritization and addressing product issues as they arise.
• Analyze the market and engage with customers to identify opportunities to evolve the product offering and innovate in support of business growth and retention goals.
• Define the product and distribution strategy and establish the roadmap based on industry/customer needs. Includes recommendations for build, partner or buy.
• Supports sales force by providing current information on product developments and competitive market positioning.
• Drive engagement and provide direction with internal teams, including Pricing, Data & Analytics, Digital Strategy, Operations, Legal and others to position for growth and go-to-market success.
• Define solution value propositions and collaborate with product marketing to deploy into the market with consideration of white papers, brochures, social media, web pages, online events and more.

• Achieve goals through the work of others while also driving activities to support leadership needs and portfolio execution.
• Ability to analyze data and make fact-based recommendations and decisions that align with what is needed to meet the needs of the organization.
• Ability to influence prioritization of solutions/enhancements across a matrix organization
• Manage and implement solutions/enhancements effectively.
• Strong capability to define and simply communicate the value proposition of the product for markets and segments.
• Excellent written and verbal communication skills, with sensitivity to diverse internal and external audiences at all organizational levels.
• Ability to synthesize and translate details of solution delivery for various internal stakeholder groups
• Ability to build effective cross-functional working relationships.
• Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace.
• Manage professional employees focused on a narrow range of work within a function (i.e., a job family)
• Accountable for the performance and results of the team
• Identify and resolve technical, operational and/or organization problems
• Make decisions guided by policies, procedures and business plan
• Develop plans and coordinate resources

• Minimum of 7-10 years of experience in a B2B marketing and/or Product role in a complex business environment, including extensive experience with go to market strategy development; experience as a team lead desired.
• Must have an understanding and experience with Marketing Planning, Product Marketing, Marketing Communications, traditional and new marketing tactics, channel marketing and the infrastructure and tools necessary to support these activities.
• Understanding and experience with the full Product Lifecycle
  
• Bachelor's degree in marketing, finance, management or similar field required; M.B.A. preferred or equivalent business experience.

• Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred.
• Working in a highly matrixed organization is a plus.
• Experience leading people is preferred.

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