Job Description:
About the Organization:
Collaborative Institutional Training Initiative (CITI Program)
CITI Program was established in 2000 and is a leading global online education provider. Its web-based training materials serve millions of learners and thousands of subscribing institutions. CITI Program is dedicated to serving the training needs of colleges and universities, healthcare institutions, technology and research organizations, and governmental agencies, as they foster integrity and professional advancement of their learners.
CITI Program is the preeminent leader in online research, ethics, compliance, and safety training. It has trained researchers globally for over 20 years at thousands of academic, research, and healthcare organizations. CITI Program is a dynamic and collegial working environment with opportunities to bring forth new educational materials that support learners and institutions in the U.S. and around the world.
CITI Program joined the Biomedical Research Alliance of New York (BRANY) in 2016. BRANY was founded in 1998 and is jointly owned by four leading academic medical centers - NYU School of Medicine, Montefiore Medical Center, Icahn School of Medicine, and Northwell Health. BRANY is also a premier resource for research support services for hospitals, academic medical centers, and investigators, among its other ventures.
General Summary/Objective:
The primary role of the Sales Coordinator is to support all sales and marketing efforts with a focus on all base solution packages, including Research Foundations, Clinical Research, Health & Safety, Higher Ed, Healthcare, Custom solutions, and future products. The support includes conducting market research to locate new contacts within existing subscribing organizations, generating lead lists, driving targeted marketing campaigns to expand base solution sales, generating new prospects and measuring the success of the campaigns. The candidate will also gain market intelligence to propose ideas to generate new sales from new subsets of key influencers and decision makers within existing accounts. The ideal candidate will also support the retention of existing accounts as well as the efforts to help cancelled accounts to return. The candidate may also help us prepare for and exhibit at industry conferences, as needed. The ideal candidate is a self-starter, a fast learner, is a collaborative individual to share and implement ideas with their team members and has experience in marketing and sales to expand existing accounts with new base solution sales.
Duties/Responsibilities:
- Work closely with Sales Director and team to ideate new marketing campaigns and assist in the sales process to expand existing accounts with new base solution sales.
- Conduct market research to identify new sets of contacts within existing subscribing organizations to promote new base solutions.
- Assist Sales Director in generating new revenue by driving role-specific and very targeted marketing campaigns, end to end, to add new prospects.
- Upload and monitor new leads to the Customer Relationship Management (CRM) Software.
- Monitor the results of the targeted campaigns, report out results and offer suggestions to improve the campaign.
- Outbound communications to open sales orders to drive in payments.
- Outbound communications to subscribing organizations requesting to cancel to encourage their retention.
- Outbound communications to subscribing organizations that have cancelled to encourage their return.
- Participate in website testing activities.
- Participate in and complete all required training and participates in team meetings and activities.
- Assist with writing and updating any SOPs regarding sales processes.
- Manage and oversee shipping and logistics of marketing materials intended to be used at conferences. Order supplies for conference marketing, including managing promotional materials. Assist in travel bookings and logistics for marketing conference attendance.
- Ability to travel to 3-4 conferences per year, including some overnight travel. Flexible work schedule required; hours are subject to change due to operational needs.
Qualifications
Education required:
- Bachelor’s degree in Education, Business, Marketing, or a related discipline, or equivalent work experience.
Experience Required:
- Three plus years of relevant and successful work experience with growing responsibilities managing day-to-day marketing and sales support in an academic setting, a medical association, a membership society, or in the healthcare or research industry.
Knowledge/Skills Required:
- Demonstrated ability to conduct market research to propose new marketing campaign ideas and approaches.
- Ability to create a marketing profile of the ideal prospects for specified content areas.
- Ability to research and source new lead lists.
- Ability to manage compilation and analysis of educational surveys and evaluations.
- Ability to collaborate well with colleagues to ideate marketing campaigns.
- Ability to manage sales cycle of lead generation to base solution order.
- Ability to use CRM to manage complete sales cycle.
- Ability to learn and articulate benefits and features of training courses and products.
- Knowledge of online education terminology and language.
- Understanding of marketing, market research, project management, social media platforms, Salesforce and general marketing principles.
- Comfortable collaborating with multiple functions and priorities to achieve results.
- Ability to work with all levels of management and participate effectively on a team.
- Disciplined, detail-oriented, highly organized, dependable, and able to perform under deadlines and pressure.
- Solid computer skills (Microsoft SharePoint, PowerPoint, Word, Excel, Outlook, Salesforce, Campaign Monitor, Teams, RingCentral, and Lightning).
- Excellent verbal/written communication and presentation skills.
- Comfortable working remotely.
- Experience using Zoom, Teams, and other web-based video conferencing tools.
- Any appropriate combination of relevant education, experience, and/or certifications will be considered.
Location:
Prefer Ft. Lauderdale location for assistance with conference marketing logistics and shipment/receiving, and inventory management.
Physical Demands and Environment:
Sedentary work that primarily involves sitting/standing. Communicating with others to exchange information. Repeating motions may include the wrists, hands, and/or fingers.
Travel:
Occasional travel may be required. Occasional professional travel (e.g., to conferences). Staff in this role are expected to attend about 3-4 conferences a year, each lasting about 2-4 days. Such industry conferences are typically in various locations around the US.
Salary/Exempt Status:
$50,000 - $60,000/Non-Exempt
Benefits:
- Flexible schedule
- Medical, dental, and vision insurance
- Retirement benefits
- Group life Insurance
- Voluntary supplemental insurance
- Generous paid time off
EEO and Accommodations:
BRANY is committed to having a diverse population and a policy of equal opportunity for all employees, and applicants for employment, without regard to race, color, creed/religion, sex, sexual orientation, gender identity characteristics, genetic predisposition or carrier status, domestic violence victim status, marital status, national origin, age, disability, status as a veteran or special disabled veteran, or citizenship status, in accordance with applicable federal, state, and local law. BRANY also recognizes same-sex marriages and the employment rights of those in the LGBT community.
BRANY is committed to the full inclusion of all qualified individuals. In keeping with our commitment, BRANY will take the steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact a BRANY representative at HR@brany.com
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