Senior Manager, Digital Media - Affiliate Partners... at Walmart in Hoboken, New Jersey

Job Description:

What you'll do at




Position Summary...




What you'll do...




Job Description Summary:



As a Sr. Manager of Affiliate Partnerships, you will manage Influencer and Content Affiliate partners. Your focus will be to develop and lead business strategies, partnerships, and activations that inspire customers to shop. You'll work closely with our Content & Influencer, Product, Engineering, Category Marketing and Media teams to develop and manage some of our most critical strategic partnerships, spearhead cross-functional deal implementation efforts, and research, evaluate and recommend potential collaborations.


You must be a savvy self-starter who loves building from the ground up, leverages performance data to inform scale, and has excellent communication skills.


This is a rare opportunity to shape the trajectory of emerging customer behavior. You will bridge the art of what's possible across today's rapidly evolving content and social commerce landscape.


This role sits in the Content, Influencer and Commerce Group and is focused on content and influencer affiliate partners. This role has a Manager-level direct report.



Job Description

• Drive affiliate strategy & execution including business development, partner recruitment & onboarding, and optimization & growth


• Responsible for channel strategy including budgeting, commission rates, forecasting, partner strategy, execution of campaigns end-to-end, partner composite, and how to best inspire and fuel the channel with product inspiration


• Grow strategic affiliate partnerships. These initiatives will range from partnerships & integrations with media companies, to collaborations with up-and-coming brands, to influencer networks, to experiential marketing and popup shops that showcase Walmart's value proposition beyond product.


• Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.


• Help create a pipeline of new ideas and methods of marketing including "test and learn" plans and analyze relative ROI possibilities


• Coordinate with key stakeholders across external and internal teams to get projects across the finish line


• Accurately quantity and forecast content affiliate performance to maximize chance of success and minimize risk to the business. May include P/L management of affiliate programs.


• Leverage data, insights and measurement to constantly optimize, as well as socialize and advocate insights and broader strategy internally to stakeholders and leadership.


• Create clear cross-functional deliverables and coordinate with key stakeholders across external and internal teams.

Challenges you'll tackle:

• As part of a growing team, you will help cultivate new and existing relationships with strategic partners and platforms - with a focus on Influencer and Content affiliate-based relationships


• Hunt for innovative partners, structure working relationships in creative, dynamic ways, and launch newsworthy collaborations


• Act as an external and internal advocate, working closely with cross-functional teams to drive projects forward. Includes socializing efforts with executive partners and leadership

What you'll bring:

• Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related fieldPerformance mindset with experience optimizing based on conversion-based KPIs


• Minimum 6-8+ years of work experience in a related area (e.g. Influencer, Performance Marketing, Social Commerce, Social Platforms, Digital Marketing, Affiliate Marketing)


• Performance mindset with experience optimizing based on conversion-based KPIs


• Established industry relationships and experience working with marketing leaders and client organizations, particularly across media, retail, and/or ecommerce


• Strong written and oral presentation skills, and ability to balance storytelling with data-backed insights


• Gravitas to advocate, influence, and gain buy in both internally and externally


• Established industry relationships and experience working with executive level business and marketing leaders within client organizations, particularly across media, retail, and/or ecommerce.


• Effective communication skills - you're equally comfortable hopping on the phone with a new potential partner, meeting them in person, or following up (with a "make things happen" attitude)


• Highly organized and detail-oriented


• Extensive experience with Excel, PowerPoint, particularly in relation to pacing/forecasting, building pitch decks, and communicating strategy, plans, and insights


• Previous fashion experience a plus

About the Social Commerce Partnerships Team



We are focused on creating innovative customer experiences that shape the future of retail and commerce. Walmart is an early pioneer in content and social commerce-an area that is fundamentally transforming the way people discover and shop-through efforts in content activations, commerce integrations, shoppable tools and partnerships, and social platforms like Walmart Creator. Our goal is to create cutting-edge experiences that shorten the distance between product inspiration and purchase, and that make it easy for customers to shop.



Equal Opportunity Employer



Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas and opinions - while being inclusive of all people.



Who We Are



Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you'll quickly find we're a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world's most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement. From day one, you'll be empowered and equipped to do the best work of your life. careers.walmart.com


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.


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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.


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The annual salary range for this position is $108,000.00-$216,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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- Stock
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Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Bachelor's degree in Marketing, Business, or related field and 3 years' experience in marketing or related field OR 5 years' experience in marketing or related field




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team




Primary Location...



221 River St, Hoboken, NJ 07030, United States of America



About Walmart



At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?


Walmart Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing unique styles, experiences, identities, abilities, ideas and opinions- while welcoming all people.



All the benefits you need for you and your family

• Multiple health plan options, including vision & dental plans for you & dependents
• Financial benefits including 401(k), stock purchase plans, life insurance and more
• Associate discounts in-store and online
• Education assistance for Associate and dependents
• Parental Leave
• Pay during military service
• Paid Time off - to include vacation, sick, parental
• Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.



Frequently asked questions

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