Sr Digital Multi-Media Designer at Worthington Industries in Columbus, Ohio

Job Description:

The Worthington Enterprises Consumer Products Division is seeking a Senior Digital Multi-Media Designer to lead and elevate the digital creative presence for our portfolio of 8+ CPG brands. This role will drive the development of digital assets, video and photo production, social media content, and digital merchandising efforts, ensuring each brand maintains a compelling and consistent visual identity across all consumer touchpoints.

The ideal candidate will bring a strategic and hands-on approach to multimedia content creation, with expertise in graphic design, video production, social media content strategy, and digital storytelling. This role requires a creative leader who can manage projects end-to-end while mentoring a junior designer and collaborating closely with cross-functional teams in digital, e-commerce, social media, and marketing. The Senior Digital Multi-Media Designer will play a pivotal role in executing high-impact campaigns, social media initiatives, and digital experiences that enhance brand awareness, consumer engagement, and sales.

Key Responsibilities:

Creative & Design Leadership

• Lead the development of high-impact, performance-driven digital creative that aligns with digital commerce and paid media strategies.
• Collaborate with Digital & E-Commerce teams to ensure creative execution aligns with SEO, user behavior insights, and performance data.
• Ensure all digital content is optimized for site speed, UX, and mobile-first design principles.
• Distill complex product and brand concepts into engaging, compelling, and conversion-driven multimedia content.

• Oversee video and motion graphics production-including conceptualization, storyboarding, and execution.
• Lead photography production efforts for e-commerce, campaigns, and social media.
• Manage relationships with external videographers, video editors, and photographers, ensuring timely and high-quality deliverables.
• Collaborate with cross-functional teams to ensure alignment with digital merchandising and e-commerce strategies.

• Design and optimize product page assets, ensuring they enhance the consumer journey.
• Create infographics and other visual assets to support digital retail and brand storytelling.
• Partner with E-Commerce and Digital Marketing teams to test and iterate on creative variations for improved performance.
• Implement A/B testing methodologies to optimize creative for click-through rates (CTR), conversion rates, and sales impact.

• Provide creative mentorship to full creative team, offering guidance and feedback on design execution.
• Lead project management for creative assets-ensuring timely execution, quality control, and brand alignment.
• Collaborate with key stakeholders to align on messaging priorities and execution strategies across digital platforms.
• Present creative concepts to leadership and key stakeholders as part of the review and approval process.

• Proof and review all digital creative to ensure brand compliance and high-quality execution.
• Ensure final creative assets are optimized for each platform and delivered in the correct formats.
• Stay up to date with industry trends, emerging design technologies, and best practices to continuously improve creative output.

• 5+ years of experience in digital design, multimedia content creation, and creative leadership.
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, InDesign).
• Strong expertise in video editing, motion graphics, and photography.
• Understanding of UI/UX principles and digital design best practices.
• Experience managing photo and video production for e-commerce, digital merchandising, and paid media.
• Proven ability to lead and manage graphic designers or like roles.
• Experience collaborating with digital marketing, e-commerce, and paid media teams to optimize creative for performance.
• Familiarity with A/B testing methodologies, creative performance tracking, and data-driven design principles.
• Knowledge of Retail Media platforms (Amazon, Walmart, Instacart, Target Roundel, etc.) and their creative best practices.
• Strong project management skills-capable of managing multiple projects and brand in a fast-paced environment.
• Excellent attention to detail, organization, and communication skills.
• A strong portfolio showcasing a range of digital, motion, and multimedia work.