Marketing and Administrative Specialist at LAWRENCE COMPANIES, INC. in Roanoke, Virginia

Job Description:

Were looking for a versatile Marketing and Administrative Specialist to join us! This role combines marketing expertise with administrative support to help drive our marketing efforts while ensuring smooth day-to-day operations. If youre organized, creative, and passionate about making an impact, we want to hear from you!

Key Responsibilities
Develop and Execute Marketing Strategies
Assist in creating and implementing marketing strategies to build brand awareness and generate leads.Support the planning and execution of multi-channel marketing campaigns.Manage and optimize digital lead generation channels, including social media and email.Develop and maintain sales and marketing materials (presentations, brochures, reports, etc.).
Content Creation & Management
Write and edit content for the companys website, blog, and social media platforms.Help create engaging video content for digital platforms.Optimize content for SEO and monitor web traffic using Google Analytics.
Campaign Analysis & Reporting
Track and analyze the performance of marketing campaigns and provide insights for improvement.Manage Pardot campaigns and provide recommendations for lead generation improvements.Conduct competitive analysis to identify market trends and opportunities.
Office and Marketing Coordination
Organize and maintain marketing files, databases, and assets.Manage schedules, meetings, and communications with other departments. Provide logistical support for events, including trade shows and company-sponsored activities.
Internal Communication
Develop and implement internal communication strategies to keep teams informed and engaged.Act as a liaison between different departments to ensure alignment on marketing goals and initiatives.
Vendor and Budget Management
Coordinate with vendors and service providers for marketing materials and services.Assist with monitoring and tracking the marketing budget to ensure cost efficiency.

What Were Looking For
Bachelors degree in marketing, business, communications, or a related field.Experience in marketing and project management.Ability to handle multiple projects with strong adherence to deadlines and execution.Strong organizational and time management skills with attention to detail.Excellent communication skills, both written and verbal.Proficiency in Microsoft Office (Word, Excel, PowerPoint) and CRM platforms (e.g., Salesforce).Familiarity with content management tools (e.g., WordPress, Hootsuite) and digital advertising (e.g., Google AdWords).Analytical mindset with the ability to interpret data and provide actionable insights.Creative thinker with a passion for engaging content and brand development.Comfortable working independently and as part of a team.

Benefits:
Employee-Owned Business offering Stock Ownership Competitive salary Medical, dental, life, and disability insurance 401k retirement savings plan Extensive wellness program with annual flexible spending account reimbursement opportunities Vacation and Holiday Pay available following 60-days of employment.

Lawrence Companies is an Equal Opportunity Employer: Minority/Female/Veteran/Disabled
If you need an accommodation to complete a job application with Lawrence Companies, please contact us at: 540-966-4000 or hr@lawrencecompanies.com.