Marketing Automation Manager at The Judge Group Inc. in Philadelphia, Pennsylvania
Posted in Other 7 days ago.
Job Description:
Location: REMOTE
Salary: $38.00 USD Hourly - $44.00 USD Hourly
Description: Our client is currently seeking a Marketing Automation Manager for a 3 month + contract.
Job Title:
About the Job
The Marketing Automation Manager is a technology savvy, self-starter who feels comfortable working at the intersection of sales, marketing and client services to develop and communicate best practices, setup and execute campaigns to ensure contact database is leveraged for optimal results, and to monitor integration between CRM and Marketo. This position will work closely with the Demand Generation and Revenue Operations teams to develop and manage effective, efficient outbound marketing, lead nurturing, and landing page development programs. Candidate will create, deploy, track and adjust programs based on results reporting and analysis.
What you will do
• Work closely with Demand Generation team to develop and manage lead nurturing and campaign management processes
• Technical execution for email campaigns such as blast and trigger email programs that include welcome, nurture, retention, cross-sell and upgrade programs
• Build campaigns and lead-nurturing programs using our marketing automation tools
• Create and update emails and online forms
• Setup and execute tactical tasks associated with customized landing pages, e-mail campaigns and lead scoring rules
• Test pending campaigns within all browsers/web configurations
• Understand how data flows through the marketing automation platform to ensure segments are using all available data and that data is consistently and accurately being provided to sales
• Configure A/B testing strategies and ideas based on best practices and learnings
• Analyze results by segment, campaign, company classification, and other key slices of our market and customer base
• Distill data from analytics and implement improvements to our lead-generation program
What you need
• Bachelor's degree in marketing, communications or related field
• 4 - 6 years of experience in marketing, advertising and communications, preferably B2B
• The ideal candidate will have experience marketing SaaS (Service-as-a-Software) solutions highly desired • Salesforce.com experience required
• Marketo experience required
• Excellent organizational skills with the capacity to manage multiple priorities and tasks simultaneously
What makes you a Standout
• Experience with marketing persona, market segmentation and social media preferred
• Marketo Certified Expert
By providing your phone number, you consent to: (1) receive automated text messages and calls from the Judge Group, Inc. and its affiliates (collectively "Judge") to such phone number regarding job opportunities, your job application, and for other related purposes. Message & data rates apply and message frequency may vary. Consistent with Judge's Privacy Policy, information obtained from your consent will not be shared with third parties for marketing/promotional purposes. Reply STOP to opt out of receiving telephone calls and text messages from Judge and HELP for help.
Contact: eronan@judge.com
This job and many more are available through The Judge Group. Find us on the web at www.judge.com
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