Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients' business. Every investment we make has an ROI mindset-not just for our clients, but for our agency at large. We're focused on driving the maximum value for our people, our capabilities and our media investments for some of the world's leading brands.
Overview
The Associate Director oversees the strategic development and execution of programmatic campaigns across Display, Social, Mobile, Search, and Video channels. The Associate Director owns planning activities for complex or large spend campaigns and is responsible for generating strategic insights while driving learnings across the full suite of the client's activities. The Associate Director serves as the primary point of contact for clients and owns the development of client decks, status documentation, and facilitates client meetings.
While providing thought leadership on audience strategies and campaign optimization, the Associate Director builds strong relationships and establishes clear lines of communication with agency partners and the client services team alike. This role oversees all campaign activity and deliverables by the team's Programmatic Analysts and Managers, and facilitates the training and development of the team. The Associate Director determines each individual's assignments and bandwidth, distributing work as needed.
The Associate Director must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.
Responsibilities
General • Focuses on overall health and growth of the account • Review client deliverables for quality and ensure that any recommendations are sound and viable • Take a lead in creating and presenting campaign proposals and POVs to both internal and external stakeholders • Direct and manage the daily workflow of all Programmatic campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps • Identifies new opportunities and solutions to improve campaign/account performance and increase share of business to Zenith, e.g. new technology platforms, vendors to use, innovation tactics, etc • Act as a key point of contact for external programmatic platform, data and publisher partners • Identifies opportunities for APEX & Epsilon shareshifting • Helps to further integration and relationship building with colleagues on other teams (Analytics, TAAG, Strategy, etc.) • Lead monthly campaign billing and forecasting exercises for senior management
Campaigns • Ensures team operations are aligned with client goals and strategic vision of the business • Maintain accountability and best processes to ensure proper and correct budget management • Adopt established account management standards and enhance campaign best practices • Ensures flawless campaign activation, QA, and optimizations cadences are being adhered to, developing new processes to improve areas where possible • Identifies campaigns insights/trends, drive new learnings on the account level, leads post campaign wrap ups in close coordination with Analytics
Team • Identifies areas of process improvement or gaps, general needs of the team • Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity • Manage workloads, output and delivery of junior staff through correct workflows and prioritization • Ensures team continues to push the needle forward with campaign/account performance • Training and career development of the team, including developing and reviewing goals
Qualifications
• Understanding of interactive media planning and buying elements • Proficiency in Microsoft Office solutions • Strong analytical thinking and mathematical skills • Excellent communication and writing skills • Ability to organize and manage detail work, as well as work independently and balance multiple tasks • 4+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying • 2+ years of increasing levels of responsibility within an agency or media company • 2+ years of people management experience, managing 3+ reports in account management/client services team
Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $95,950.00 - $121,500.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/1/25.