Senior Product Marketing Manager at SparkCognition in Austin, Texas

Job Description:

SparkCognition

Who are we and why this opportunity?

Avathon, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the worlds industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.

Drive change and create a footprint. Learn more at: Avathon

We are seeking a Senior Product Marketing Manager to join the Avathon team in Pleasanton, CA. As a solo individual contributor, you will play an essential role in defining the positioning, messaging, and go-to-market strategy for our industrial AI platform. Our technology optimizes critical assets, enhances worker health & safety, and orchestrates complex supply chain processes across industries such as energy (conventional & renewables), aerospace & defense, manufacturing, retail & CPG, mining and transportation.

You will be responsible for:

• Positioning & messaging: Collaborate with Product, Marketing and other colleagues to develop compelling messaging and value propositions that resonate with our target audiences.
• Market & competitive analysis: Conduct market research to understand industry trends, customer needs and competitive landscapes.
• Go-to-market strategy: Define and execute product marketing plans, ensuring successful launches and market adoption.
• Sales enablement :Create sales collateral, battle cards and training materials to empower the sales team.
• Content development Support the production of case studies, whitepapers, analyst and media briefings, webinars and blog content that drive awareness, engagement and demand.
• Customer insights Collaborate with customers and internal stakeholders to craft compelling success stories.
• Demand generation support: Partner with growth marketing teams to develop campaigns that drive lead generation and pipeline growth.

Please have:

• Minimum 8-10+ years of experience in B2B SaaS product marketing, preferably in industrial AI, enterprise software or related fields.
• Domain knowledge in one or more of the following sectors: energy (conventional & renewables), aerospace & defense, manufacturing, retail & CPG, mining, transportation (preferred), supply chain.
• Proven success in defining product positioning, messaging and GTM strategies.
• Experience working cross-functionally with product, sales, and marketing teams.
• Strong storytelling skills and the ability to translate complex technical concepts into clear, compelling narratives.
• Ability to work independently in a fast-paced environment, with a hands-on and strategic mindset.

Pay Range: $140,000 - $160,000 base salary plus bonus. Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. This role is not remote. Candidates must be based in the Bay Area and are expected to report to our Pleasanton office 4 days per week.

Avathon is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.

Avathon prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Avathon is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.

Equal employment opportunity, including veterans and individuals with disabilities.

PI266053692

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