SCM Digital Marketing Specialist at Boise State University in Boise, Idaho

Job Description:

Job Summary/Basic Function:
The digital marketing specialist will work with a cross-functional team of creative professionals in the development and execution of marketing and communications strategies that encourage students to explore campus opportunities, build strong connections, and ultimately increase their feeling of belonging. The successful candidate will develop innovative and effective digital student journeys within our current digital marketing ecosystem, which includes, email marketing via the Salesforce Marketing Cloud, digital advertising, and social media marketing to drive increased student engagement and retention. This position will schedule project meetings, and maintain creative briefs that outline key deliverables and establish project goals and outcomes. This position will manage established data visualization marketing tools, like LookerStudio to measure and report the performance of all SCM marketing campaigns. Additionally, this position will identify trends and insights, and optimize tactics and performance based on experience and data analytics.
Department Overview:
Join the Boise State Student Communications and Marketing team as we help students connect to the campus community, explore opportunities, and find their place at Boise State University. We're looking for a digital marketing specialist to oversee all aspects of strategic digital marketing efforts for multiple student and family audiences. This role requires a solid understanding of digital marketing systems and best practices, and experience implementing marketing plans across various platforms, including Salesforce Marketing Cloud, WordPress, and social media.
Level Scope:
Fully competent and productive professional contributor who applies acquired job skills, policies, and procedures to complete substantive assignments/projects/tasks of moderate scope and complexity. Works independently with general supervision; exercises judgment within defined guidelines and practices to determine appropriate action. May provide guidance and assistance to entry level professionals and/or support employees.
Essential Functions:
60% of Time the Digital Marketing Specialist must:

• 
  Develop and implement digital marketing strategies: Create comprehensive strategies aligned with university and divisional objectives, targeting current student audiences and evaluating ROI.
• 
  Organic Search Optimization: Conduct keyword research, optimize website content and structure, build backlinks, and track SEO performance to improve organic search rankings.
• 
  Search Engine Marketing (SEM): Manage paid advertising campaigns on platforms like Google Ads, conducting keyword research, writing ad copy, and optimizing campaigns for conversions.
• 
  Social Media Marketing: Develop and execute social media strategies, create engaging content, manage social media communities, run social media advertising campaigns, and analyze performance metrics.
• 
  Email Marketing: Create and manage email marketing campaigns, segment audiences, develop email content, track email metrics, and optimize campaigns for engagement and conversions.
• 
  Website Analytics: Monitor website traffic, user behavior, and conversion rates using tools like Google Analytics, identify areas for improvement, and provide data-driven recommendations.
• 
  Reporting and Analysis: Manage regular reporting on key performance indicators (KPIs) leveraging data visualization marketing tools, like LookerStudio and Akero, analyze campaign performance, and provide insights to improve future campaigns.
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  Stay Updated: Keep up-to-date with the latest trends and technologies in digital marketing.
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  Collaborate: Work closely with other team members (campus partner, design, content, etc.) to ensure marketing campaigns are aligned with overall university objectives.

35% of Time the Digital Marketing Specialist

• Development of student journeys and list segmentation based on marketing automation tools and lead scoring
• Utilizing AI optimizing technology, including advanced personalization, subject line alterations, and dynamic UX layouts
• Management of companion software/services to provide consistency and proper data alignment within SFMC
• UTM tracking/HTML/CSS
• Creating and executing digital marketing campaigns that include email, targeted digital, social media advertising, and more
• Leverage analytics and reports to determine effectiveness and seek continual improvements of marketing and communication initiatives.
• Strong knowledge of AP style for composing and editing editorial and promotional content
• Excellent written and verbal communication skills to interact with team members, stakeholders, and customers across departments.
• Demonstrate entrepreneurial leadership and strong problem-solving skills in identifying and implementing innovative solutions.
• A strong student-centric outlook to prioritize student engagement and client satisfaction.

5% of Time the Digital Marketing Specialist

• Other duties as assigned

Knowledge, Skills, Abilities:

• Ability to generate, cultivate and maintain business relationships with various sets of stakeholders and demonstrate strong communication skills.
• Must be able to work independently, make decisions and problem solve.
• Ability to compose written material with a succinct message and free of spelling or grammatical errors.
• Good knowledge of: digital marketing systems and design best practices; developing and implementing communication and marketing plans, and project coordination.
• Experience: implementing marketing and communication plans across various platforms including Salesforce Marketing Cloud, university website, social media as well as computer literacy using creative suite software.

Minimum
Qualifications:
Bachelor's Degree and 2 years experience or equivalent
Salary and Benefit
s:


Annual salary starting at $52,000.00 and is dependent upon experience. Boise State University provides a best-in-class benefits package, including (but not limited to):

• 12 paid holidays AND the University is closed between Christmas and New Year's (requires use of 3 vacation days)
• Between 12-24 annual paid vacation days for full-time Professional and Classified staff depending on position type and years of service
• 9.27% University contribution to your ORP retirement fund (Professional and Faculty employees)
• 11.96% University contribution to your PERSI retirement fund (Classified employees)
• Excellent medical, dental and other health-related insurance coverages
• Tuition fee waiver benefits for employees, spouses and their dependents
• See our full benefits page for more information!

Required Application Materials:

• Cover letter detailing interest in the position
• Professional resume
• Three professional references including at least one current or former direct supervisor

About Us:
Nestled along the Boise River and steps from the state capitol, Boise State University fosters a vibrant and welcoming academic environment that fuels student and employee success. We're a trailblazing institution, nationally recognized for our innovative spirit and commitment to positive impact on Idaho and beyond.

Boise State is proud to be recognized by Forbes as the only Idaho employer listed in the top 100 of all national midsize and large employers. We're building a thriving community of faculty and staff whose unique skills, experiences, and perspectives come together to create a rich and rewarding academic experience. Applications from all backgrounds are welcomed.

Learn more about Boise State and living in Idaho's Treasure Valley at https://www.boisestate.edu/about/



Advertised: March 20, 2025 Mountain Daylight Time
Applications close: April 6, 2025 11:55 PM Mountain Daylight Time Apply Now