We are a rapidly growing organization in the Woodbridge, NJ area. We are seeking to hire a Marketing Manager to join our team professionals. The ideal candidate will be responsible for but not limited to the following responsibilities:
Marketing Manager
Job Responsibilities:
Marketing Strategy & Execution
Develop and implement marketing programs to enhance brand growth across consumer and commercial segments.
Own and manage the marketing budget, ensuring cost-effective strategies with measurable ROI.
Oversee the execution of trade show planning, booking, and development to enhance brand presence.
Work cross-functionally with sales teams, art director, marketing agencies, and strategic partners to develop compelling campaigns and promotions.
Ensure brand messaging is consistent across all channels, from digital to in-person events.
Content Development & Digital Marketing
Lead the content strategy for emails, blogs, social media, and digital marketing to drive engagement and conversions.
Collaborate with the Social Media Content Creator to develop compelling digital content across key platforms.
Work with the Marketing Assistant to execute email marketing campaigns, newsletters, and blog content.
Oversee website updates, product launches, and promotional campaigns.
Work with Social Media and Public Relations director to grow ambassador network.
Team Leadership & Collaboration
Manage and mentor a team of two direct reports (Marketing Assistant and Social Media Content Creator), ensuring alignment on strategy and goals.
Foster collaboration between sales, marketing, and product teams to support business objectives.
Work with external agencies to develop and optimize public relations programs.
Job Requirements:
Bachelor's Degree in Marketing or a related field
5+ years of Marketing experience in a related industry, with a track record of leading marketing initiatives and teams.
Experience managing direct reports and fostering a collaborative, results-driven team culture.
Strong budget management skills with an understanding of marketing ROI.
Proven experience in content development, digital marketing, and trade show execution.
Familiarity with B2B and B2C marketing strategies, particularly in the cycling, outdoor, or active lifestyle industries.
Proficiency in marketing tools, CRM software, email platforms, and social media management tools.
Passion for cycling and an active lifestyle is a strong plus.