The CRM Coordinator will play a key role in supporting the organization's customer relationship management system and ensuring that customer data is properly collected, updated, and leveraged to optimize marketing, sales strategies, and customer service initiatives. This role will require excellent analytical skills, keen attention to detail, and the capability to foster effective cross-functional collaboration.
Primary Duties and Responsibilities:
Data Management: Maintain and update the CRM database to ensure customer information is current, accurate, and readily available for marketing and sales initiatives.
Campaign Support: Collaborate with marketing and sales teams to support the execution of customer engagement campaigns, including email marketing, loyalty programs, and surveys.
Reporting and Analysis: Generate reports and analyze customer data to provide insights on customer behavior and trends. Present findings to stakeholders to influence decision-making.
System Optimization: Assist in identifying new features and functionalities in the CRM system to enhance team productivity.
Customer Interaction: Ensure that customer inquiries and concerns are addressed promptly and accurately to maintain a high level of customer satisfaction.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.
Proven experience in a similar role handling CRM systems.
Strong analytical skills with the ability to interpret data and make actionable recommendations.
Proficiency in CRM software (Insightly) and Microsoft Office Suite.
Excellent communication and interpersonal skills.
Detail-oriented with strong organizational skills.