BRICK EXECUTIVE SEARCH has been exclusively retained on a Search for a Director of Digital commerce for a Denver based , Woman owned company in the consumer products space.
Title: Director of Digital Commerce and Digital Marketing
THE COMPANY
Founded over 50 years ago in Denver, Colorado, is a leader in the infant and children's accessories market. The company's success comes from its commitment to innovation and partnership.
Living and working in the mile-high city, where being active and embracing the contrasts that Denver has to offer, is central toto this company . The team brings a love of the outdoors, the arts, and design to the products we create.
This woman-owned business sells millions of high-quality, functional, and fun products for young families to use every day. Mothers and babies are a critical part of the goldbug story.
The company is establishing a philanthropic program that will meaningfully support initiatives and approaches to reducing maternal mortality and supporting maternal health.
Job Summary
The Director of Digital Commerce and Marketing is a newly developed role that will oversee all aspects of our digital commerce across brick and click, pure play and Amazon. This role is responsible for the e-comm P&L and for developing and implementing profitable digital growth strategies including marketing investments, and assortment and merchandising planning.
Key Roles and Responsibilities
Responsible for developing and implementing all growth strategies across e-commerce channels including marketplaces, wholesale .com and the company's DTC site
Sets yearly, quarterly and monthly plans for revenue, spend, and product assortment launch strategies
Manages P&L for all online channels in order to achieve revenue target, margin targets and delivery timelines
Manage and optimize performance of ad and marketing efforts to drive traffic and conversion
Partners closely cross functionally with Merchandising, Design, Product Development Sales and Production Planning to execute on the above
Researches and understands market trends with the ability to read and react quickly
Strong understanding of consumer behavior and ability to collaborate on consumer insight work
Manages product assortment, forecasting, and inventory planning alongside production planning and logistics teams
Manages external paid media agencies to drive results
Knowledge of retailer marketplaces including Walmart and Target and ability to interact directly with the accounts and sales partners to build strategies that impact growth
Plan and develop new processes for DTC efforts including marketing, customer acquisition & retention, newsletters
Partner closely with marketing partners to ensure consistency across .com channels as well as social media and other marketing channels
Required Experience:10+ years of e-commerce experience including marketplaces & DTC
5+ years management experience
Deep understanding of 3P best practices, including paid marketing, SEO, product pages and promos
Experience building digital merchandising assortments and strategies
Proven track record of launching new products and scaling existing businesses within Amazon and other marketplaces
Strong ability to analyze data and develop recommendations based on analysis
Experience leading and activating digital marketing initiatives for DTC and with marketplace partners