At AT&T we're redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.
About the Marketing & Growth Organization
The Marketing & Growth Organization is AT&T's marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.
Summary:
The Knowledge Insights Manager will extend the value of our institutional knowledge by connecting marketers with the insights and intelligence they need to make informed strategic decisions. This role combines marketing expertise, business acumen, and strategic thinking with a strong market research and marketing analytics background to drive smarter decisions and outcomes that shape AT&T's marketing program. To be successful, the Knowledge Insights Manager will have a deep understanding of the insights and intelligence housed in the knowledge management solution, as well as how the greater marketing community engages with this knowledge management program.
Key Roles and responsibilities:
Develop and maintain a keen awareness of what is housed in the central repository of marketing insights and intelligence.
Responsibilities include knowing the repository's contents, measuring the program's success, and presenting key findings to the knowledge management team and its marketing executive sponsors.
It is imperative that this person has excellent analytical, writing, and storytelling skills, and that they be comfortable communicating at all levels of the organization.
This position will report directly to the AVP of Knowledge Management and collaborate with the KM team and Marketers across AT&T.
Help the organization make sense of how different pieces of research relate to each other and bring that to life through novel engagement tactics and established communication vehicles.
Oversee key measurement and feedback activities for the program including running and analyzing program surveys and program usage metrics in PowerBI.
Advocate for end users with quantitative and qualitative data to inform strategic program initiatives like taxonomy, feature prioritization, process improvement, and opportunities for generative AI.
Enable a knowledge sharing culture by facilitating monthly meetings with knowledge management champions.
Partner well across a range of marketing disciplines, skill sets, and seniority levels.
Must have or quickly develop a thorough understanding of AT&T's business strategies, models and key products, and the ability to advise on both B2B and B2C workstreams.
Job Contributions:
7+ years of experience in fast-paced, client-oriented environments - preferably with a leading business or marketing consulting firm, advertising agency, or marketing insights/analytics division of a leading market research company.
Experience working with market research content in a research-based organization.
Proven track record of synthesizing disparate quantitative and qualitative data, turning them into business recommendations and actions.
Experience collaborating effectively with other teams across highly matrixed organizations and effectively communicating with senior leadership.
This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
Work Locations: El Segundo, CA or Dallas, TX
Candidates with arrest or convictions records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Relevant Material Job Duties for which Criminal History may have a direct adverse, and negative relationship potentially resulting in the withdrawal of the Conditional Offer of Employment
Contact with Customers/Candidates/Clients
Safety Sensitivity (Vehicle/Tool/Machine Operation - if applicable)
Handling/Proximity to Sensitive Information
Our Lead Market Research & Analysis, earns between $130,700-$196,100 USD Annual, not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected.
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.
AT&T is leading the way to the future - for customers, businesses, and the industry. We're developing new technologies to make it easier for our customers to stay connected to their world. Together, we've built a premier integrated communications and entertainment company and an amazing place to work and grow. Team up with industry innovators every time you walk into work, creating the world you always imagined.
Ready to #transformdigital with us?
Apply now!
Weekly Hours: 40
Time Type: Regular
Location: Dallas, Texas
Salary Range: $130,700.00 - $196,100.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.