Director of Digital Operations at helenoftroy in Boston, Massachusetts

Job Description:

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.



Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!



Position: Director, Digital Operations



Department: Marketing



Work Location: Boston, MA, Hybrid (work 3 days onsite



Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.



What you will be doing:



Helen of Troy is seeking a forward-thinking Director of Digital Operations with a passion for enhancing operational efficiency through technology. This strategic leadership role involves evolving our technology stack and ways of working suited to our dynamic business needs and fostering collaboration across multifunctional teams. The ideal candidate will drive the integration of IT and digital marketing among other functions leveraging their expertise to create a seamless, innovative, and agile digital ecosystem.


The Director of Digital Operations is a Martech expert responsible for optimizing Direct-to-Consumer (DTC) systems, tools, and workflows to drive operational efficiency, scalability, and growth. This role requires a blend of technical expertise, strategic thinking, and cross-functional collaboration to streamline processes, enhance platform functionality, and ensure seamless execution of digital initiatives. As the key liaison between Marketing and IT, the Director of Digital Operations ensures that Martech solutions-including PXM, DAM, and AI-driven technologies-are effectively leveraged to improve business performance and future-proof digital capabilities.

• Act as the bridge between Marketing, DTC, and IT, ensuring alignment on the DTC technology roadmap and driving its execution.
  
  

• Partner with the DTC teams and IT to prioritize and roll out new platform functionalities across brands.
  
  

• Evaluate, implement, and optimize Martech solutions (e.g., PIM, DAM, Analytics, AI-driven optimization) to drive efficiency.
  
  

• Ensure seamless integration and interoperability of Martech tools across the digital ecosystem.
  
  

• Identify and lead initiatives to optimize workflows, reduce inefficiencies, and improve ways of working (WOW) across DTC and IT operations.
  
  

• Collaborate with IT to prioritize IT OPEX for tools and vendors, conducting cost-benefit analyses to ensure efficient platform investments.
  
  

• Establish best practices for Martech governance, process standardization, and scalability.
  
  

• Manage analytics setup, maintenance, and ongoing oversight to ensure accurate tracking and data-driven decision-making.
  
  

• Partner with DTC and IT teams to ensure data integrity and accessibility across digital platforms, supporting marketing performance analysis.
  
  

• Implement and maintain measurement frameworks to track Martech efficiency, tool adoption, and return on investment (ROI).
  
  

Skills needed to be successful in this role:

• Demonstrated ability to collaborate cross-functionally, particularly between marketing and IT.
  
  

• Proven track record of leading operational efficiency initiatives and optimizing Martech investments.
  
  

• Strong data analytics capabilities and experience with performance measurement tools such as Google Analytics, Adobe Analytics, and BI dashboards.
  
  

• Familiarity with CRM platforms (Klaviyo, Salesforce, etc.) and marketing automation tools.
  
  

• Understanding of AI-driven tools and emerging Martech innovations.
  
  


• Strong knowledge of DTC platforms, e-commerce tech stacks, analytics tools, and automation platforms.
  
  

Minimum Qualifications:

• Bachelor's degree
  
  


• 7+ years of experience in Martech, digital operations, or marketing technology strategy.
  
  


• Experience managing IT budget allocations and vendor negotiations.
  
  


• Experience in Shopify, Magento, or other DTC e-commerce platforms and tools such as: Product Information Management (PIM), Digital Asset Management (DAM), Customer Data Platforms (CDPs), and AI-driven marketing solutions.
  
  


• Experience working with and/or managing IT teams, including roadmap planning, sprint management, and backlog prioritization using tools like Jira, Confluence, and Asana to ensure seamless execution of DTC technology initiatives.
  
  


• Authorized to work in the United States on a full-time basis.
  
  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.


Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.


#LI-KE1


#LI-HYBRID


For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .



Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.


We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.


Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.


At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time. Apply Now