Job Description:

Position Title: Lead Product Marketing Manager Integrated Marketing Execution

Location: Dallas

Department: Business Analytics

Employment Type: Full Time

Workplace Type: Hybrid

Reporting To: Michael Horan

Compensation: $90,000 - $140,000 / year

Lead Product Marketing Manager Integrated Marketing Execution

Group O is seeking a Lead Product Marketing Manager who is fluent in Spanish, speaking, and writing. This leader will be part of a team that shepherds the consumer marketing strategy from ideation to execution, collaboratively develop and implement the Go-To-Market plan for our clients' product portfolio and lead cross-functional teams to seamlessly execute marketing campaigns, including Hispanic Marketing programs.

Key Responsibilities

Essential Functions:

• Develop succinct and powerful go-to-market briefs for all acquisition campaigns, initiatives, and tentpoles across multiple audiences, including Hispanics.
• Lead/own campaign plan of record and workback schedules for assigned acquisition campaigns.
• Drive go-to-market execution and orchestration to ensure strategy consistency and optimization through all channels and for all audiences.
• Work with competitive insights, trends, and substantiation to inform go-to-market plan.
• Collaborate with numerous internal stakeholders to ensure seamless marketing execution across all channels/tactics—advertising, paid media, PR, dotcom and other sales channels, legal, brand/messaging, and more.

Travel:

• 10% of the role may require travel.

Job Qualifications

Education/Certifications:

• Bachelor’s degree in marketing or related field.

Experience:

• 5+ years’ experience in marketing, Hispanic marketing, or related field.

Preferred Experience:

• Prior direct report/agency management experience and ability to achieve results through others is a plus.
• Confidence and experience presenting and interacting across all levels of management.

Skills and Qualifications:

• Must be fully fluent in Spanish – speak and write.
• Must possess outstanding written and verbal communication skills.
• Thrives leading in a cross-functional environment to ensure work gets done efficiently.
• Exceptional organizational and problem-solving skills and proven ability to simultaneously manage multiple projects with minimal direction.
• Proficiency in Word and Excel, mastery of PowerPoint, and a high level of aesthetics and organization.
• Must possess the ability to analyze market data and reporting.
• Must be a strategic thinker and demonstrate excellent attention to detail simultaneously.
• Results-driven, creative, versatile team player.

Benefits

• Medical, Dental, Vision, and Life Insurance
• Flexible Spending Accounts (Medical and Dependent Care)
• 401(k) Plan with Company Match
• Generous Paid Time Off
• 10.5 Paid Holidays
• Career Development Opportunities

About Group O

At Group O, it’s our employees who we value most. That’s why we provide a supportive environment where employees are given every opportunity to excel. Group O offers a wide variety of careers with room for professional growth and advancement, and we are always looking for motivated individuals to join our team. At Group O, our employees’ health and well-being is equally as important as the work they perform. We back up that philosophy by providing a competitive benefits package that supports now and for their future.
In 1974, Bob Ontiveros saw an opportunity to live the American dream and build a company for himself and his family. 50 years later, the packaging company he originally founded out of the back of his station wagon - Group O is ranked by the United States Hispanic Chamber of Commerce as one of the top five Latino-owned businesses in the country. Group O has gained prestige for helping Fortune 500 companies like Samsung, Michelin, Caterpillar, and PepsiCo turn their most complex business challenges into centers of profitability and efficiency. Headquartered in Milan, IL, Group O employs over 1,200 employees.


Group O is committed to providing equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, and sexual orientation. If you require accommodations to participate in the job application process, please contact recruiting@groupo.com, we will work with you to meet your needs. Information provided by applicants will be treated with the utmost confidentiality. We respect your privacy and will handle your application data in accordance with our privacy policy.



Equal employment opportunity, including veterans and individuals with disabilities.

PI266121808

Salary:

$90.00

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