Senior Marketing Associate at Baker Tilly Advisory Group, LP in Frisco, Texas

Job Description:

Overview



Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's leading financial centers - New York, London, San Francisco, Los Angeles, Chicago and Boston. Baker Tilly Advisory Group, LP and Baker Tilly US, LLP (Baker Tilly) provide professional services through an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. Baker Tilly US, LLP is a licensed independent CPA firm that provides attest services to its clients. Baker Tilly Advisory Group, LP and its subsidiary entities provide tax and business advisory services to their clients. Baker Tilly Advisory Group, LP and its subsidiary entities are not licensed CPA firms.


Baker Tilly Advisory Group, LP and Baker Tilly US, LLP, trading as Baker Tilly, are independent members of Baker Tilly International, a worldwide network of independent accounting and business advisory firms in 141 territories, with 43,000 professionals and a combined worldwide revenue of $5.2 billion. Visit bakertilly.com or join the conversation on LinkedIn, Facebook and Instagram.


Please discuss the work location status with your Baker Tilly talent acquisition professional to understand the requirements for an opportunity you are exploring.


Baker Tilly is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, gender identity, sexual orientation, or any other legally protected basis, in accordance with applicable federal, state or local law.


Any unsolicited resumes submitted through our website or to Baker Tilly Advisory Group, LP, employee e-mail accounts are considered property of Baker Tilly Advisory Group, LP, and are not subject to payment of agency fees. In order to be an authorized recruitment agency ("search firm") for Baker Tilly Advisory Group, LP, there must be a formal written agreement in place and the agency must be invited, by Baker Tilly's Talent Attraction team, to submit candidates for review via our applicant tracking system.




Job Description:




Responsibilities

• Develop, coordinate, and execute marketing tactics and initiatives in support of strategic marketing plans and growth objectives
  
  
  
  
  • Coordinate activities to support strategic marketing plans which may include, but are not limited to, thought leadership, sponsorships, special events, seminars, trade show exhibits, webinars, meet-and-greet networking events, digital advertising, social media and communications
    
    
  
  
  • Plan, execute and analyze strategic marketing campaigns that align with practice-specific growth goals
    
    
  
  
  • Develop marketing collateral including writing, editing and proofreading
    
    
  
  
  • Maximize exposure through the appropriate strategic marketing channels, ensuring compliance with firm guidelines and brand standards
    
    
  
  
  • Develop formal presentations to clients, prospective clients, and referral sources
    
    
  
  
  • Develop communications for clients, prospects, and internal staff
    
    
  
  
  • Support the maintenance of current practice-specific proposal and presentation content, website content, collateral, templates, and other sales-supporting materials
    
    
  
  
  • Conduct online and database research of specific companies and/or target lists as well as competitive, executive, market and industry research; create reports
    
    
  
  
  • Support aspects of proposal and presentation development relating to new business development activity and assist proposal writers as requested
    
    
  
  
  • Work with partners to secure and write client testimonials, client video testimonials, and case studies to be used in proposals and presentation materials (in conjunction with firm marketing managers where applicable)
    
    
  
  
  • Work with stakeholders to implement lead generation and timely follow up strategies
    
    
  
  
  • Assist with public relations opportunities and maintain up-to-date list of targeted industry or service-specific media contacts
    
    
  
  
  • Help generate thought leadership and story ideas, monitor competitive news, and develop specialized strategies for communicating other events
    
    
  
  
  • Track results and marketing return on objective
    
    
  
  
  • Utilize marketing department shared resources as appropriate to help execute initiatives
    
    
  
  
  • Continuously expand knowledge base in assigned specialized industries or services
    
    
  
  
  
  


• Maintain prospect and client information in Salesforce.com database
  
  


• Participate in professional organizations and independent study and integrate new knowledge, skills, and best practices into daily work and share with colleagues as appropriate. Participate in marketing taskforces and special projects as assigned
  
  

• Excellent Microsoft Office Suite skills. Experience with InDesign and Salesforce.com helpful. Experience with marketing automation and project management tools preferred
  
  


• Requires professionalism, diplomacy, organization, creativity, and ability to manage multiple project requests simultaneously in a timely manner, as well as the ability to work with all levels of management
  
  


• Must be able to communicate effectively with all levels of staff from entry level to partners and work well in a team-focused, collaborative and fast-paced environment. High-level verbal and written communication skills. High attention to detail
  
  


• Bachelor's degree in marketing, communications, English, journalism or related field required
  
  


• Minimum of 3 years marketing project planning and execution experience required, professional services environment preferred
  
  


• Hands-on experience with Adobe InDesign, Salesforce.com, business-related social media, and Adobe Photoshop and Microsoft PowerPoint, Word, and Excel
  
  


• General understanding of digital marketing and marketing automation concepts