We're seeking a hands-on, strategic Senior Product Marketing Director to lead global go-to-market strategies and product marketing strategy. This role blends execution with strategy, ensuring impactful product positioning, messaging, and creative storytelling across all consumer touchpoints. This role requires a keen creative eye, and the ability to present strategic ideas and tactical execution plans to Executives on a regular cadence. You'll collaborate closely with Product, Engineering, Creative, Sales, Demand, and Consumer Insights to drive positioning, storytelling, and brand consistency across all consumer touchpoints. We thrive on passion and innovation and seek exceptional individuals with fresh ideas. CPG experience is strongly preferred.
This role is based at our Needham, MA headquarters.
Responsibilities
Product & Market Strategy: Define global portfolio strategy, ensuring the right product mix, features, design, pricing, and positioning to drive growth. Analyze data including competitive and market trends to inform decisions.
Go-to-Market Execution: Develop and execute marketing plans across packaging, digital, retail, and social. Ensure consistency in messaging and branding.
Storytelling & Creative Development: Partner with Creative and Product to develop compelling stories that highlight key product benefits and differentiation. Help guide the development of high-impact creative assets.
Consumer & Competitive Insights: Use research and trends to shape product positioning and communication strategies. Identify and validate key strategic inputs related to product positioning, messaging, and pricing.
Retail & Sales Support: Build compelling sell-in stories for retailers with clear value propositions and category insights. Translate data into insights and recommend a comprehensive product assortment and roadmap to drive growth.
Post-Launch Optimization: Measure impact, extract insights, and refine marketing and sales strategies to improve future execution.
Team Management & Communication: Present strategies, insights, and plans to executives and key stakeholders. Lead and develop a high-performing team, fostering collaboration and innovation.
Requirements
10+ years of marketing experience, preferably in CPG or consumer products, with direct responsibility for strategy, messaging, and go-to-market execution.
Bachelor's degree in Marketing or related field (MBA preferred).
Expertise in leveraging consumer insights for effective marketing programs.
Experience in creative and media development and execution.
Proven track record in new product development and commercialization.
Global marketing experience is strongly preferred.
Role based in Needham, MA with 3 days in-office per week.