The Sr. Manager, Digital Marketing & Operations is responsible for extracting performance insights, developing internal reports, overseeing campaign tracking and conversion tagging, managing marketing budgets, and ensuring accurate accounting across all paid digital channels. The ideal candidate will work closely with the performance marketing team and report to the Chief Digital Officer. They will be highly process-oriented, with the ability to streamline workflows, implement efficient procedures, and drive continuous improvement across digital media operations, while fostering data-driven decision-making.
Key Responsibilities:
Data & Analytics Collaboration - Partner with the analytics team to define data, dashboards, and tracking requirements across all channels (SEO, SEM, Paid Social, Display/Programmatic, Email).
Budgeting & Financial Oversight - Coordinate forecasting, invoicing, and reconciliation for advertising expenditures, ensuring alignment with the department advertising and departmental P&L.
Campaign Tracking & Optimization - Oversee campaign tracking by ensuring proper tagging and conversion measurement and analyze current campaign data to identify testing and optimization opportunities.
Reporting & Documentation - Develop custom performance reports for internal stakeholders and leadership. Maintain comprehensive documentation for budgeting, forecasts, invoices, campaign tracking, and tagging protocols.
Cross-Functional Coordination - Work with internal teams and external agencies on performance reporting, budgeting, and campaign optimization to drive process efficiencies.
Budget monitoring: Analyze spend, identify discrepancies, and provide reasons when issues arise
Data visualization & analysis: Create pivot tables, pull reports, and identify trends
Platform expertise: Extract and process data from various platforms
Reporting: Handle weekly and monthly reporting for team needs
Cross-functional collaboration: Work closely with the team, running calls every Friday for different regions, focusing on problem areas
Deep understanding of search: Knowledge of search engine mechanics and their inner workings
Qualifications:
Bachelor's degree in marketing, business, or a related field is preferred or equivalent work experience may be considered.
Minimum 5 years of digital marketing experience with exposure to multiple platforms.
Proficiency with project management tools (Jira, Asana, Trello, etc.).
Exceptional quantitative, analytical, and problem-solving skills with advanced Excel proficiency.
Strong attention to detail and organizational skills.
Demonstrated ability to analyze workflows, identify inefficiencies, and implement improvements that enhance operational efficiency.
Excellent communication skills to effectively relay performance insights and program needs.
Ideal Candidate:
Strong analytical mindset with a passion for numbers
Proactive problem solver who digs deep into data and finds actionable insights
Able to digest reports and provide clear, strategic recommendations