As a Senior Manager, Mobile Game Growth, you will be responsible for developing and executing growth strategies to expand IAP game business for Galaxy Store including user acquisition, engagement, LiveOps and revenue strategies for the partnered mobile games. You will work closely with cross-functional teams, including product, data analytics, and partnership to identify opportunities for growth and optimize revenue generating campaigns. The successful candidate will also need to influence executive-level decisions with data-driven insights and market research.
Key Responsibilities:
Develop and execute comprehensive growth strategies to drive user acquisition, retention, and revenue growth for our mobile games
Collaborate with cross-functional teams to identify opportunities for growth and optimize user acquisition campaigns
Analyze user behavior, market trends, and competitor activity to inform growth strategies
Develop and manage budgets for LiveOps campaigns (coupons, offers etc.)
Optimize user acquisition campaigns through A/B testing, experimentation, and data analysis
Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of growth strategies
Stay up to date with industry trends and best practices in mobile game growth and user acquisition
Present data-driven insights and market research to executive leadership to inform strategic decisions
Collaborate with executives to develop and execute growth initiatives that align with company goals and objectives
Requirements:
Bachelor's degree in Business, Marketing, or a related field
8+ years of experience in mobile game growth, mobile game operations, revenue management, user acquisition, or a related field
Proven track record of driving user acquisition, retention, and revenue growth for mobile games
Strong analytical skills and experience with deciphering complicated game IAP data sets
Excellent communication and leadership skills, with the ability to work effectively with cross-functional teams
Ability to influence executive-level decisions with data-driven insights and market research
Strong understanding of mobile game lifecycles, terminologies, data KPIs, and user behaviors
Experience with mobile advertising platforms (e.g. Unity, Meta) and user acquisition strategies
Preferred Qualifications:
Master's degree in business, Marketing, or a related field
Experience with mobile game production, build management and revenue operations
Knowledge of mobile game monetization strategies (e.g., in-app purchases, ads) and mobile game analytical tools (eg. GameAnalytics, data.ai etc.)
Korean language skill is a plus, but not required
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Compensation for this role, for candidates based in Mountain View, CA, is expected to be between $170K ~ $200K. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.