Ecommerce Manager at helenoftroy in Cortez, Colorado

Job Description:

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Together, we build innovative and useful products that elevate people's lives everywhere every day.



Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!



Position: eCommerce Manager



Department: Marketing



Work Location: Cortez, CO, Hybrid (work 3 days onsite)



Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.



What you will be doing:



The eCommerce Manager is a key leader who is responsible for the performance and consumer experience of our Osprey.com website. This role will partner with various teams including Marketing, Product Development, Creative, Supply Planning, Marketing Center of Excellence, I.T., Sales, Customer Service and more to ensure our owned brand DTC website continues to meet/exceed key business goals.

• Manage and monitor the DTC online store performance and consumer experience. Contribute to the overall technology and site roadmap for the Osprey website, keeping up with trends such as social shopping, mobile checkout, AI, evolving digital UX/UI design. Assist in the identification, selection, and implementation of new functionality or 3rd party tool integration for the website that will positively impact revenue and drive conversions. Own the end-to-end performance of Osprey's website, working with Analytics team to report on site KPIs and identifying opportunities for improvement and optimization.
  
  


• Partner with Marketing, Supply Planning, Data Analysts, Sales and Operations to develop and drive seasonal merchandising plans and execute on marketing plans
  
  


• Provide input into the overall prioritization process for evaluating new site features and enhancements, structuring appropriate experimentation roadmap
  
  


• Partner with other members of the Marketing, COE, Digital Experience team and IT to ensure site roadmap and performance KPIs are met and exceeded.
  
  


• Partner with DTC Analysts and IT to ensure correct tracking is in place on sites for accurate revenue, conversion and goal reporting
  
  


• Partner with Marketing, PLM, CS and Social teams to syndicate, monitor and coordinate responses to customer reviews
  
  


• Work closely with the Marketing team to maximize on-site SEO strategies
  
  


• Work closely with internal experts and external partners to create great search user experiences to maximize on-site performance and revenue
  
  


• Work closely with Marketing, PLM and external partners to develop and implement long-term PackFinder strategies to maximize usability and profits
  
  


• Manage and monitor promo codes for Osprey
  
  


• Drive the development and execution of a robust DTC Ecommerce strategy, factoring in industry trends, best practices, competitive strength/weaknesses, governing policies, and regulations to drive continued growth and expansion of Osprey direct-to-consumer business
  
  


• Develop and manage DTC Ecommerce website product strategy
  
  


• Develop and manage programs that drive site conversion and repeat visit
  
  


• Partner with Marketing and Content teams to develop a robust seasonal content calendar identifying new landing pages blending content, creative and product to maximize branding and revenue
  
  


• Partner with Product Development on the evolution and continued growth of emerging categories, products, exclusives and collabs
  
  


• Develop and manage site promotions and merchandising strategies
  
  


• Partner with digital marketing for consumer acquisition, retention and loyalty strategies
  
  


• Achieve targeted Osprey DTC Ecommerce sales plans, align key KPIs to deliver the functional goals for the business and manage those KPIs in support of the ongoing plan. Align with company's strategic plan/budget to meet or exceed goals.
  
  


• Monitor monthly revenue, profitability & KPI forecasting/reporting
  
  


• Accountability to marketing/promotional calendar
  
  


• Partner with the COE - Experience and Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analysts, Finance, Sales and CS to develop and drive marketing plans
  
  


• Working in close partnership with other roles and team members across the Consumer Experience team via Osprey's values and culture approaches to effectively achieve your goals and priorities. Provide expertise to influence overarching marketing strategies that will align with shared DTC goals.
  
  


• Ensure DTC Ecommerce priorities, goals and values are supported the by the DTC team
  
  


• Provides indirect leadership to Digital Experience team members regarding best-in-class Ecommerce consumer experience
  
  


• Exhibit and foster best practices regarding effective time use/meeting, communication, and cross-functional teamwork
  
  


• Celebrate and recognize team members on a regular basis
  
  

Skills needed to be successful in this role:

• Passion for driving eCommerce revenue with prior relevant roles
  
  


• Knowledge of digital marketing and the current marketing technology landscape is a plus
  
  


• Aptitude for analytical and data-driven thinking
  
  


• Experience indirectly managing, mentoring, and influencing team members with track record of building and maintaining effective working relationships across functional divisions within an organization to enable success.
  
  


• Strong organizational skills with the ability to prioritize and manage multiple projects at once
  
  


• Self-motivated with a track record showing a "can-do" attitude and a passion for your work
  
  


• Flexible and responsive to change
  
  


• Presentation, oral and written communication skills required.
  
  


• Ability to maintain strict confidentiality with privileged information, work well with others and handle a fast-paced environment
  
  

Minimum Qualifications:

• Bachelor's degree
  
  


• 3+ years of experience with progressive responsibilities for DTC Ecommerce
  
  


• Authorized to work in the United States on a full-time basis
  
  

In Colorado, the standard base pay range for this role is $92,321 - $122,975 annually. This base pay range is specific to Colorado and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.



Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.


Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.


#LI-KE1


#LI-HYBRID


For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .



Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.


We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.


Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.


At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.


The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time. Apply Now